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Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words

by Joe Vitale

ISBN13: 9780470101247
ISBN10: 0470101245
Format: eBook
Copyright: 2007-03-01
Publisher: Wiley

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1. Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words > ISBN13: 9780470101247

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Summary

Discover the secrets of written persuasion! "The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to take the action you want. This is truly a new and effective approach to copywriting, which I strongly recommend you learn. It's pure genius." -Joseph Sugarman, author of Triggers "I've read countless book on persuasion, but none come close to this one in showing you exactly how to put your readers into a buying trance that makes whatever you are offering them irresistible." -David Garfinkel, author of Advertising Headlines That Make You Rich "I am a huge fan of Vitale and his books, and Hypnotic Writing (first published more than twenty years ago), is my absolute favorite. Updated with additional text and fresh examples, especially from e-mail writing, Joe's specialty, Hypnotic Writing is the most important book on copywriting (yes, that's really what it is about) to be published in this century. Read it. It will make you a better copywriter, period." -Bob Bly, copywriter and author of The Copywriter's Handbook "I couldn't put this book down. It's eye opening and filled with genuinely new stuff about writing and persuading better. And it communicates it brilliantly and teaches it brilliantly-exemplifying the techniques by the writing of the book itself as you go along." -David Deutsch, author of Think Inside the Box, www.thinkinginside.com "Hypnotic Writing is packed with so much great information it's hard to know where to start. The insights, strategies, and tactics in the bookare easy to apply yet deliver one heck of a punch. And in case there's any question how to apply them, the before-and-after case studies drive the points home like nothing else can. Hypnotic Writing is not just about hypnotic writing. It is hypnotic writing. On the count of three, you're going to love it. Just watch and see." -Blair Warren, author of The Forbidden Keys to Persuasion

Author's Warning
Acknowledgments
Introduction John Burton
It's Time to Awaken
Stop! Do This First
What Is Impossible?
A Disclaimer
A Beginning
Agatha Christie Proves Hypnotic Writing Exists
My Secret to Hypnotic Writing
You Can't Even Bribe Me to Read a Lousy Letter!
What Is Hypnotic Writing?
Hypnotic Writing: A Case Study
The Great Intimacy Secret
What's More Important than Copy?
Hypnotic Writing Controlled Study
How I Learned the Secret of Hypnotic Writing
What Is Hypnosis?
Two Ways to Cause Action
What About Your Web Site?
How Long Is Too Long?
What Every Reader Wants to Know
The Hypnotic Power of Repetition
The Inner Game of Hypnotic Writing
Imitation Sugar Is Sweet, Too!
How to Jump-Start the Muse
How to Nail Your Reader's Attention
How to Make Your Writing Walk, Talk, and Breathe
Give Me Some Meat!
A Writing Lesson from the World's Greatest Hypnotist
Electrifying Tips for Creating Breakthrough Writing
A Case against Perfection
How to Persuade Readers to Your Side
Warp Speed Editing Secrets Worth Killing For
How to Make Your Writing Sexy
How People Think
How to Create Hypnotic Stories
How to Control the "Command Center" in Your Prospect's Mind
The One Hypnotic Command That Always Works
What I Learned from The Sea Wolf
Your Turning Point Message
What Everyone Will Always Read
Your Connotation Is Showing
What Are My Secrets for Writing Hypnotic Selling Stories?
Hypnotic Blogging
Reminders as Triggers
How to Change Average Writing into Hypnotic Writing
30 Ways to Write a Hypnotic Headline
Hypnotic Openings
Hypnotic Quiz
My Three Biggest Secrets
How Much Is That Doggie in the Window?
How to Change Perception
At Last! The Joe Vitale Hypnotic Writing Formula
A New Hypnotic Copy Checklist
The Five Secret Laws of Hypnotic Persuasion
The Seven Most Hypnotic Books of All Time
The Hypnotic Writing Formula
Your Challenge
Appendix: Hypnotic E-Mails
Bibliography
Index
About Dr. Joe Vitale
Bonus Offer
Table of Contents provided by Publisher. All Rights Reserved.

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Rent More, Save More! Use code: ECRENTAL

Rent More, Save More! Use code: ECRENTAL

5% off 1 book, 7% off 2 books, 10% off 3+ books

Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words

Summary

Table of Contents

Supplemental Materials

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