I Is an Other

by Geary, James

• ISBN13: 9780061710292
• ISBN10: 0061710296
• Edition: Reprint
• Format: Paperback
• Copyright: 2012-01-24
• Publisher: Perennial

Summary

From President Obama's political rhetoric to the bursting of the housing bubble, from conversations to commercials, James Geary shows that every aspect of our day-to-day experience is molded by metaphor. Geary takes readers from Aristotle's investigation of metaphor right up to the latest neuroscientific insights into how metaphor works in the brain. Witty, persuasive, and original, I Is an Other explores metaphor's effects on financial decision making, effective advertising, leadership, learning, and more. Romeo's exclamation "It is the East, and Juliet is the sun!" may be one of the most well-known metaphors in literature, but metaphor is more than a device of love-struck poets. As Geary demonstrates, metaphor has leaped off the page and landed with a mighty splash right in the middle of the stream of consciousness. Book jacket.

Author Biography

James Geary is the author of Geary's Guide to the World's Great Aphorists and the New York Times bestseller The World in a Phrase.

Table of Contents

Foreword	p. 1
Why I is an Other
Metaphor and Thought	p. 5
All Shook Up
Metaphor and Etymology	p. 17
Language is Fossil Poetry
Metaphor and Money	p. 29
How High Can a Dead Cat Bounce?
Metaphor and the Mind	p. 44
Imagining an Apple in Someone's Eye
Metaphor and Advertising	p. 58
Imaginary Gardens with Real Toads in Them
Metaphor and the Brain	p. 76
Bright Sneezes and Loud Sunlight
Metaphor and the Body	p. 94
Anger is a Heated Fluid in a Container
Metaphor and Politics	p. 112
Freedom Fries and Liberty Cabbage
Metaphor and Pleasure	p. 137
Experience is a Comb that Nature Gives to Bald Men
Metaphor and Children	p. 152
How Should One Refer to the Sky?
Metaphor and Science	p. 167
The Earth is Like a Rice Pudding
Metaphor and Parables and Proverbs	p. 179
Mighty Darn Good Lies
Metaphor and Innovation	p. 197
Make it Strange
Metaphor and Psychology	p. 208
A Little Splash of Color From my Mother
Backword	p. 223
The Logic of Metaphor
Acknowledgments	p. 227
Notes	p. 229
Bibliography	p. 259
Index	p. 291
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