I Is an Other : The Secret Life of Metaphor and How It Shapes the Way We See the World

by Geary, James

• ISBN13: 9780061710285
• ISBN10: 0061710288
• Format: Hardcover
• Copyright: 2011-02-08
• Publisher: Harpercollins

Summary

For fans of Lynne Truss and Malcolm Gladwell, "I Is an Other" from "New York Times"-bestselling author Geary is a fascinating look at metaphors and their influence over everything from medicine to psychology to the stock market's ups and downs.

Table of Contents

Foreword: Why I is an Other	p. 1
Metaphor and Thought: All Shook Up	p. 5
Metaphor and Etymology: Language is Fossil Poetry	p. 17
Metaphor and Money: How High Can a Dead Cat Bounce?	p. 29
Metaphor and the Mind: Imagining an Apple in Someone's Eye	p. 44
Metaphor and Advertising: Imaginary Gardens with Real Toads in Them	p. 58
Metaphor and the Brain: Bright Sneezes and Loud Sunlight	p. 76
Metaphor and the Body: Anger is a Heated Fluid in a Container	p. 94
Metaphor and Politics: Freedom Fries and Liberty Cabbage	p. 112
Metaphor and Pleasure: Experience is a Comb That Nature Gives to Bald Men	p. 137
Metaphor and Children: How Should One Refer to the Sky?	p. 152
Metaphor and Science: The Earth is Like a Rice Pudding	p. 167
Metaphor and Parables and Proverbs: Mighty Darn Good Lies	p. 179
Metaphor and Innovation: Make it Strange	p. 197
Metaphor and Psychology: A Little Splash of Color From My Mother	p. 208
Backword: The Logic of Metaphor	p. 223
Acknowledgments	p. 227
Notes	p. 229
Bibliography	p. 259
Index	p. 291
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