The IABC Handbook of Organizational Communication A Guide to Internal Communication, Public Relations, Marketing, and Leadership

by Unknown

• ISBN13: 9780470894064
• ISBN10: 0470894067
• Edition: 2nd
• Format: Hardcover
• Copyright: 2011-05-03
• Publisher: Jossey-Bass

Summary

This thoroughly revised and updated edition includes all new case studies and new original chapters. The topics covered include must be added to each chapter for context: executive communication, executive coaching, communication counsel and the CEO as a communicator; communications and ethics as a whole; corporate social responsibility and sustainability issues; basics of crisis communication. The book also covers current realities like VT shootings and new technologies that affect crisis management; internal communication/employee communication issues; international and multicultural communication issues; generational issues; mixing traditional and social media; government relations; reputation management; basics of marketing communication as well as current trends; and customer relations.

Author Biography

Tamara L. Gillis, Ed.D., ABC, is professor and chairman of the Department of Communications at Elizabethtown College, Pennsylvania. She is an accredited business communicator through the International Association of Business Communicators (IABC), a past chairman of the IABC Research Foundation, and the 2004 recipient of the IABC Research Foundation Lifetime Friend Award.

The International Association of Business Communicators and the IABC Research Foundation provide professional development programs and groundbreaking researchrepresenting the best global communication practices, ideas, and experiences that enable communicators to develop highly ethical and effective performance standards.

Table of Contents

Foreword	p. xi
Preface	p. xiii
About the Authors	p. xix
Foundations of Business Communication	p. 1
Characteristics of Excellent Communication	p. 3
The Corporate Communicator: A Senior-Level Strategist	p. 15
Organizational Culture	p. 28
Communication and the High-Trust Organization	p. 41
Communication Ethics: Think Like a Professional: Don't Be Idealistic When Sorting Out Right from Wrong	p. 54
Corporate Social Responsibility: The Communicator's Role as Leader and Advocate	p. 67
Corporate Social Responsibility and Sustainability	p. 79
Managing communication	p. 97
Strategic Approaches to Managing the Communications function	p. 99
Strategic Planning: Timeless Wisdom Still Shapes Successful Communication Programs	p. 113
Issues Management: Linking Business and Communication Planning	p. 124
Communicating Change: When Change Just Doesn't Stop: Creating Really Good Change Communication	p. 137
Crisis Communication: Moving from Tactical Response to Proactive Crisis Preparedness	p. 151
The Role of Communications in Company Business Strategy	p. 165
The Impact of Technology on Corporate Communication	p. 177
Internal Communication	p. 193
Internal Communication	p. 195
Communicating with a Diverse Workforce	p. 207
Integrating Employee Communications Media	p. 219
Internal Branding, Employer Branding	p. 231
Communicating for a Merger or an Acquisition	p. 241
The Challenges of Employee Engagement: Throwing Rocks at the Corporate Rhinoceros	p. 257
Measuring the Effectiveness of Internal Communication	p. 271
Public Relations	p. 285
Public Relations Research and Planning	p. 287
Media Relations	p. 301
Investor Relations and Financial Communication	p. 315
Government Relations: Connecting Communication to the Public Policy Process	p. 337
Reputation Management: Building, Enhancing, and Protecting Organizational Reputation in the Information Age	p. 351
Measuring Public Relations Programs	p. 363
Marketing Communication	p. 377
Marketing Communication	p. 379
The Engagement of Brands	p. 393
Customer Relations: Smart Organizations Think Like Their Customers	p. 405
Measuring Marketing Communication	p. 417
Index	p. 431
Table of Contents provided by Ingram. All Rights Reserved.