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  • Edition: 1st
  • Format: Paperback
  • Copyright: 2009-01-01
  • Publisher: HarperCollins Publications

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Shaped by the era of Google and limitless access to news and information, the brains of your coworkers, your children, and your competition are remapping, retooling, and evolving. Are you keeping up?Dr. Gary Small, one of America's leading neuroscientists and experts on brain function and behavior, explores how technology's unstoppable march forward has altered the way young minds develop, function, and interpret information. iBrain reveals a new evolution catalyzed by technological advancement and its future implications: What are the professional, social, and political impacts of this new brain evolution? How must you adapt and at what price? iBrain can help us avoid the potential drawbacks-add, increased social isolation, Internet addiction, and so on-while offering the tools and strategies needed to bridge the brain gap, enabling us to compete and thrive in the age of high-tech immersion.

Author Biography

Gary Small, M.D., is the director of the UCLA Memory and Aging Research Center. He lectures extensively and regularly appears on national television shows, including 20/20, Good Morning America, Today, and on CNN. He lives in Los Angels. Gigi Vorgon is a coauthor (with her husband, Dr. Gary Small) of The Memory Prescription, The Longevity Bible, and the international bestseller The Memory Bible. She lives in Los Angeles with her husband and two children.

Table of Contents

Acknowledgmentsp. vii
Your Brain Is Evolving Right Nowp. 1
It's All in Your Headp. 4
Young Plastic Brainsp. 6
Natural Selectionp. 9
Honey, Does My Brain Look Fat?p. 11
High-Tech Revolution and the Digital Agep. 12
Your Brain on Googlep. 14
Techno-Brain Burnoutp. 17
The New, Improved Brainp. 20
Taking Control of Your Brain's Evolutionp. 22
Brain Gap: Technology Dividing Generationsp. 23
Digital Nativesp. 24
Digital Immigrantsp. 40
Coming Togetherp. 46
Addicted To Technologyp. 47
Anyone Can Get Hookedp. 50
Email Junkiesp. 54
Virtual Gaming-Bet You Can't Play Just Onep. 56
Online Porn Obsessionp. 58
Las Vegas at Your Fingertipsp. 59
Shop Till You Dropp. 60
Getting Helpp. 61
Technology and Behavior: ADHD, Indigo Children, and Beyondp. 63
Driven to Distractionp. 64
Multitasking Brainsp. 67
Indigo Childrenp. 69
Can TV Trigger Autism?p. 71
Mystery Online Illnessp. 74
Cybersuicidep. 76
I'm Too Techy for My Brainp. 77
High-Tech Culture: Social, Political, and Economic Impactp. 79
Multiple Choicep. 79
Infinite Informationp. 81
The Electronic Marketplacep. 84
Webonomicsp. 85
Social Networking and Entertainmentp. 89
Women vs. Men Onlinep. 91
Fractured Familiesp. 92
Love at First Sitep. 95
Technology and Privacyp. 97
Cyber Crimep. 99
I'd Rather Be Bloggingp. 101
Online Politicsp. 102
Uploading Your iBrainp. 104
Brain Evolution: Where Do You Stand Now?p. 105
Human Contact Skillsp. 105
Technology Skillsp. 112
Reconnecting Face To Facep. 115
That Human Feelingp. 117
Tech-Free Training of the Brainp. 120
Social Skills 101p. 123
High-Tech Addictionp. 146
Maintaining Your Off-Line Connectionsp. 147
The Technology Toolkitp. 149
Making Technology Choicesp. 150
You've Got Emailp. 152
Instant Messaging Right Now!p. 158
Search Engines: Beyond Basic Googlep. 158
Text Messaging: Short and Sweetp. 160
Mobile Phones: Smaller Is Not Always Betterp. 161
A Menu of Hand-Held Devicesp. 163
Entering the Blogospherep. 165
Internet Phoning and Video Conferencingp. 166
Digital Entertainment: Swapping Hi-Fi for Wi-Fip. 167
Online Safety and Privacyp. 168
Cyber Medicinep. 172
Brain Stimulation: Aerobicize Your Mindp. 178
Bridging The Brain Gap: Technology and The Future Brainp. 181
Understanding The Gapp. 181
Social Skills Upgrade for Digital Immigrantsp. 184
The Future Brainp. 186
Appendixp. 191
High-Tech Glossaryp. 191
Text Message Shortcuts and Emoticonsp. 199
Additional Resourcesp. 205
Notesp. 209
Indexp. 231
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