Ice : Revitalize Your Company with Internal Consulting Expertise

by Anthony Guido; Mike Larkin; Kirk Atkinson

• ISBN13: 9780773760264
• ISBN10: 0773760261
• Format: Paperback
• Copyright: 1999-04-01
• Publisher: Stoddart

Summary

Joe Tanner's software company, Tanner Enterprises, is on the brink of bankruptcy. Depressed and out of options, Joe takes his friend Wally up on his offer to discuss Tanner's fight for survival. To Joe's surprise, Wally reveals his true identity -- Walden Chase, owner and CEO of Walden Chase Inc., one of North America's largest companies. And, Wally offers to introduce Joe to the innovative concept that saved his company -- ICE. With only a few hours left to rescue Tanner Enterprises, Joe, with the help of Wally and his ICE squad, discovers how talented his employees really are, and is surprised by their ingenious solutions. ICE helps Joe's executives to develop an exciting business plan to show Tanner's financiers that Tanner Enterprises can become a thriving company once again. ICE provides important new tools to help businesses increase their market share, create new product lines, and streamline office procedures. Forget external consultants who might be looking at their own bank accounts instead of your bottom line. Use the expertise of the internal consultants -- the people already in your office!

Table of Contents

The ICE Man	p. 1
Understanding ICE	p. 11
ICE and Your Value/Feeling Equation	p. 25
Sustained Revenue Growth	p. 35
Saving Tanner Enterprises	p. 61
Optimizing Information Technology	p. 69
Selling More Effectively	p. 79
More Dynamic Marketing	p. 89
Managing Human Resources	p. 99
Operational Excellence	p. 113
Bringing It All Together	p. 123
Epilogue: Three Years of ICE	p. 131
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