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9781422115015

Iconoclast

by
  • ISBN13:

    9781422115015

  • ISBN10:

    1422115011

  • Format: Hardcover
  • Copyright: 2008-09-02
  • Publisher: Harvard Business School Pr
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List Price: $29.95

Summary

"What makes iconoclasts so astoundingly creative and successful? They overcome mental barriers that stop most of us cold. The brain has three natural roadblocks that stand in the way of truly innovative thinking: flawed perception, fear of failure, and the inability to persuade others. But, like an iconoclast, you can break through these barriers. Leading neuroscientist Gregory Berns shows how in this tour of the science behind thinking differently."--BOOK JACKET.

Table of Contents

Acknowledgmentsp. ix
Introduction: Doing What Can't Be Donep. 1
Through the Eye of an Iconoclastp. 13
From Perception to Imaginationp. 35
Fear-The Inhibitor of Actionp. 59
How Fear Distorts Perceptionp. 83
Why the Fear of Failure Makes People Risk Aversep. 107
Brain Circuits for Social Networkingp. 129
Private Spaceflight-A Case Study of Iconoclasts Working Togetherp. 155
When Iconoclast Becomes Iconp. 179
The Iconoclast's Pharmacopeiap. 201
Notesp. 223
Indexp. 233
About the Authorp. 254
Table of Contents provided by Ingram. All Rights Reserved.

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