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9780307383457

Icons of the American Marketplace : Consumer Brand Excellence

by
  • ISBN13:

    9780307383457

  • ISBN10:

    0307383458

  • Edition: Limited
  • Format: Hardcover
  • Copyright: 2007-07-31
  • Publisher: Crown Business

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Supplemental Materials

What is included with this book?

Summary

From Ace Hardware to Ziploc, the products and logos featured in this lavishly illustrated, story-filled reference have captured the hearts and minds of American consumers. Each brand began with a spark of genius: Earle Dickinson invented the Band-Aid for his accident-prone wife, Josephine. Hector Boiardi's pasta sauce was so good that patrons of his restaurant asked for extra helpings to take home, and Chef Boyardee was born. This is a compulsively readable history of American brand icons. See the official Web site for this book at www.AmericanBenchmarkPress.com

Author Biography

This book has been compiled by American Benchmark Press under the guidance of an accomplished Advisory Board:
• Lee Abrams, Senior Vice President and Chief Creative Officer, XM Sattelite Radio
• Gay Bryant, Editor-in-Chief, Success magazine
• Cathy Gudis, Professor, University of California, Riverside
• G. Kelly O'Dea, Former President, Foote Cone & Belding
• Bernd Schmitt, Professor, Columbia Business School
• Roderick N. Shade, President, Roderick N. Shade Inc. Interior Design
• Brett Shevack, Vice Chairman, Brand Initiatives, BBDO
• Joel Stein, Columnist, Los Angeles Times
• Abby Terkuhle, President, Aboriginal Entertainment Inc.
• Jean Hoehn Zimmerman, Retired Executive Vice President, Chanel Inc.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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