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Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
Purchase Benefits
What is included with this book?
The second edition of Idea Searching examines methods of generating and identifying ideas, and teaches you to understand what is being observed and recorded. Using lavish illustrations, concise case studies and practical examples, it explores how different experiences, contexts and references are important in identifying an idea that is appropriate for a particular individual, target audience or culture. Advocating a step-by-step approach to generating ideas and brainstorming, it encourages an open mind in the development of ideas and teaches you to always question convention.
The text is accompanied by a variety of case studies and examples of work from the world's best contemporary product designers. It also includes a number of new projects for students, to encourage further exploration of ideas.
Dave Bramston is a Principal Lecturer at the School of Architecture & Design, College of Arts, University of Lincoln, UK.
YeLi is an Associate Professor in Graphic Design at the School of Art & Design at the Chinese University of Mining & Technology, Xuzhou, P.R. China.
ContentsIntroduction
Chapter 1: Just Imagine If It Were PossibleAbsorbThoughtsObservationsStudent project
Chapter 2: Thinking DifferentlyUnderstandingProfilesThemesStudent project
Chapter 3: Explore Fun MaterialsExplorationCommunicationStudent project
Chapter 4: Sensory PerceptionsAdded valuesEmotionsConflictsStudent project
Chapter 5: Adopting the ResponsibilitySustainabilityTinkering ValuesStudent project
Chapter 6: Evolving the RealityAnalysisChangeDirectionStudent project
ConclusionGlossaryFurther resourcesIndexAcknowledgements and credits
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.