The Image Is Everything Presidency: Dilemmas In American Leadership

by Waterman,Richard W.

• ISBN13: 9780813368924
• ISBN10: 0813368928
• Format: Nonspecific Binding
• Copyright: 1999-04-16
• Publisher: Routledge

Summary

Looks at the way American presidents have crafted their public personas to enhance their political agendas.

Author Biography

Richard W. Waterman is professor of political science at the University of Kentucky. He is co-author of The Image is Everything Presidency and Bureaucratic Dynamics.

Table of Contents

List of Tables and Illustrations	p. xi
Preface	p. xiii
Public Expectations and Presidential Image	p. 1
The Expectations Gap	p. 4
The Impact of the Expectations Gap	p. 8
Images	p. 10
Image Creation and Pseudo-Events	p. 15
Conclusions	p. 18
Historical Images	p. 21
The President as Common Man	p. 24
The President as a Master Politician	p. 31
The Washington Outsider Image	p. 40
Conclusions	p. 43
Personal Images	p. 45
John Kennedy: Image Versus Reality	p. 48
Richard Nixon: The Creation of the Image-Is-Everything Presidency	p. 50
Ronald Reagan: The "Ultimate Media President"	p. 53
George Bush: Dueling Images	p. 57
Bill Clinton: How to Reframe the President's Image?	p. 62
The Irony of the Clinton Presidency	p. 67
Conclusions	p. 68
The Constant Campaign	p. 71
A Historical Perspective	p. 76
The Elongated Electoral Process	p. 79
Image in the End	p. 86
Incumbency	p. 93
Opinion Polling	p. 97
Speaking More, Saying Less: The Pattern of Presidential Speechmaking	p. 101
The Early Presidents	p. 103
The "Rhetorical Presidency" and Public Expectations	p. 105
Style Versus Substance	p. 108
Why Are Presidents Speaking More Often?	p. 115
Conclusions	p. 122
Presidential Image and the Media	p. 125
The Media Presidency	p. 128
Evolution of the Press	p. 133
Controlling the Media--The Early Presidents	p. 138
Controlling the Media During the Early Twentieth Century	p. 141
Press Relations in the Image-Is-Everything Era	p. 143
Conclusions	p. 147
Where Do We Go from Here?	p. 149
Public Expectations and Constitutional Authority	p. 151
Historical Images	p. 158
The Image-Is-Everything Presidency	p. 159
"What If This Is as Good as It Gets?"	p. 162
Discussion Questions	p. 169
Glossary	p. 171
References	p. 173
Index	p. 179
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