Image Makers

by Jackall, Robert

• ISBN13: 9780226389165
• ISBN10: 0226389162
• Format: Hardcover
• Copyright: 2000-07-20
• Publisher: Univ of Chicago Pr

Summary

Everywhere we turn, we are exhorted to spend money, join organizations, rally to causes, or express outrage. Image Makers is a comprehensive analysis of this age of modern advocacy-from commercials to public service ads to government propaganda-and its roots in advertising and public relations.

Author Biography

Robert Jackall is the Class of 1956 Professor of Sociology and Social Thought at Williams College. His books include Moral Mazes: The World of Corporate Managers and Wild Cowboys: Urban Marauders & the Forces of Order.

Janice M. Hirota is an anthropologist who has done extensive fieldwork in urban America. In addition to her research on ad makers, she has studied community activists, social service providers, and poor and homeless populations in New York and other U.S. cities.

Table of Contents

List of Illustrations	ix
Acknowledgments	xi
Fun-House Mirrors	1	(10)
I THE APPARATUS OF ADVOCACY
Advertising the Great War	11	(25)
Public Relations for Advertising	36	(31)
II THE ETHOS OF ADVOCACY
Turning the World Upside Down	67	(23)
Advocacy as a Profession	90	(30)
Habits of Mind	120	(32)
Advocacy as a Vocation	152	(20)
Technicians in Moral Outrage	172	(35)
III THE DISCERNMENT OF REPRESENTATIONS
Make-Believe Worlds	207	(22)
A Note on Sources	229	(2)
Notes	231	(80)
Index	311