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List of Tables | p. vii |
List of Figures | p. viii |
Acknowledgements | p. ix |
Introduction to the First Edition | p. 1 |
Introduction to the Second Edition | p. 4 |
Introduction to Textual Analysis | p. 6 |
`Seeing is believing' | p. 6 |
Interpreting the world around us | p. 6 |
Non-verbal communication (NVC) | p. 9 |
Textual analysis | p. 12 |
Form | p. 13 |
Mise en scene | p. 18 |
Making meaning | p. 20 |
Medium and the message | p. 25 |
Context and meaning | p. 30 |
Codes and conventions | p. 32 |
Analysing still texts | p. 46 |
Images in sequence | p. 51 |
Sound | p. 60 |
Semiotics | p. 63 |
Introduction to semiotics | p. 63 |
Saussure | p. 63 |
C. S. Peirce | p. 73 |
Barthes | p. 74 |
Binary oppositions | p. 77 |
Semiotic analysis: Nokia 232 | p. 79 |
Advanced Textual Analysis | p. 83 |
Introduction | p. 83 |
High culture versus low culture | p. 84 |
Audience readings | p. 87 |
Intertextuality | p. 95 |
New media technologies | p. 97 |
Ideology | p. 100 |
Hegemony | p. 111 |
Discourse | p. 114 |
Alternative texts | p. 125 |
A history of Western images | p. 137 |
Representation | p. 146 |
Introduction | p. 146 |
Dyer's typography | p. 146 |
Re-presentation | p. 147 |
Types and stereotypes | p. 147 |
Who does the re-presenting? | p. 160 |
Audience and representation | p. 161 |
Genre and representation: the Western | p. 165 |
Propaganda and public relations | p. 173 |
Representing Gender | p. 190 |
Introduction | p. 190 |
Representations of gender | p. 190 |
Ways of Seeing gender | p. 193 |
Gender, masquerade and the queering of the gaze | p. 198 |
Gender in magazines: More and Nuts | p. 206 |
Female action heroes | p. 214 |
Cindy Sherman: who are women? | p. 225 |
Representation and Reality | p. 228 |
Introduction | p. 228 |
Defining realism | p. 229 |
Realism and film | p. 238 |
Formal realism in documentaries | p. 242 |
Representing the world in the news | p. 256 |
Representing the war in Iraq | p. 268 |
Other representations | p. 271 |
Conclusion | p. 276 |
Biblography | p. 278 |
Index | p. 289 |
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The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.