Images, Issues, and Attacks Television Advertising by Incumbents and Challengers in Presidential Elections

by Dover, E. D.

• ISBN13: 9780739115459
• ISBN10: 0739115456
• Format: Hardcover
• Copyright: 2006-10-11
• Publisher: Lexington Books
• More Book Details
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Summary

Images, Issues, and Attacks explores important differences between incumbents and challengers in the uses of televised advertising in modern presidential elections.

Table of Contents

Introduction and general overview	p. 1
Elections with strong incumbents : 1984 and 1996	p. 21
Elections with weak incumbents : 1980 and 1992	p. 51
Elections with surrogate incumbents : 1988 and 2000	p. 79
The 2004 election : nomination campaigns	p. 109
The 2004 election : the Bush campaign	p. 123
The 2004 election : the Kerry campaign	p. 139
Summary and interpretations	p. 153
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