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9780739115459

Images, Issues, and Attacks Television Advertising by Incumbents and Challengers in Presidential Elections

by
  • ISBN13:

    9780739115459

  • ISBN10:

    0739115456

  • Format: Hardcover
  • Copyright: 2006-10-11
  • Publisher: Lexington Books
  • Purchase Benefits
List Price: $114.00

Summary

Images, Issues, and Attacks explores important differences between incumbents and challengers in the uses of televised advertising in modern presidential elections.

Table of Contents

Introduction and general overviewp. 1
Elections with strong incumbents : 1984 and 1996p. 21
Elections with weak incumbents : 1980 and 1992p. 51
Elections with surrogate incumbents : 1988 and 2000p. 79
The 2004 election : nomination campaignsp. 109
The 2004 election : the Bush campaignp. 123
The 2004 election : the Kerry campaignp. 139
Summary and interpretationsp. 153
Table of Contents provided by Blackwell. All Rights Reserved.

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