Images of Strategy

by Cummings , Stephen; Wilson, David C.

• ISBN13: 9780631226093
• ISBN10: 0631226095
• Edition: 1st
• Format: Hardcover
• Copyright: 2003-06-27
• Publisher: Wiley-Blackwell

Summary

Images of Strategy develops an innovative and multi-faceted approach to strategic management which will enable students to use and develop interesting and wide-ranging applications alongside some of the latest ideas and analysis. It does so by asking if we really are looking in at the same static object when we look at strategy and suggesting approaches to strategy as fluid and complex. Images of Strategy looks at strategy from the inside out rather than feeling and theorising from the outside in. Students who use this text will learn to analyse, integrate and apply the many functional elements of strategic choice that shape complex corporate outcomes in today's world: organisational design, technology, human resource management, systems, marketing, change, politics, ethics, identity, and finance.

Author Biography

Steve Cummings is Professor of Strategic Management at Victoria Management School and a visiting lecturer at MIB, Ecole National Center de Paris and Vlerick Business School, University of Ghent, Belgium.

David Wilson in Professor of Strategy at the Warwick Business School, head of the Centre for Corporate Strategy and Creativity, and author of many previous books and journal articles.

The contributing authors include well-known and respected scholars in organization and management theory with many years experience of teaching MBAs, undergraduates and executives at one of the leading business schools in Europe:

Table of Contents

Notes on Contributors	vii
Preface	ix
Stephen Cummings
Robin Wensley
David Wilson
Images of Strategy	1	(40)
Stephen Cummings
David Wilson
Strategy as Ethos	41	(33)
Stephen Cummings
Strategy as Organizing	74	(31)
Karen Legge
Strategy as Intention and Anticipation	105	(31)
Robin Wensley
Strategy as Orchestrating Knowledge	136	(28)
John McGee
Strategy as Data Plus Sense-Making	164	(33)
Bob Galliers
Sue Newell
Strategy as Creativity	197	(31)
Chris Bilton
Stephen Cummings
David Wilson
Strategy as Exploration and Interconnection	228	(38)
Duncan Angwin
Strategy as Systems Thinking	266	(35)
John Brocklesby
Stephen Cummings
Strategy as Process, Power and Change	301	(30)
Andrew Pettigrew
Strategy as Marketing	331	(25)
Peter Doyle
Strategy as Numbers	356	(27)
Chris Smith
Strategy as Decision Making	383	(28)
David Wilson
Strategy as Orientation and Animation	411	(27)
Stephen Cummings
David Wilson
Index	438