rent-now

Rent More, Save More! Use code: ECRENTAL

5% off 1 book, 7% off 2 books, 10% off 3+ books

9780203928646

Imaging in Advertising : Verbal and Visual Codes of Commerce

by
  • ISBN13:

    9780203928646

  • ISBN10:

    0203928644

  • Copyright: 2007-12-11
  • Publisher: Taylor & Francis

Note: Supplemental materials are not guaranteed with Rental or Used book purchases.

Purchase Benefits

  • Free Shipping Icon Free Shipping On Orders Over $35!
    Your order must be $35 or more to qualify for free economy shipping. Bulk sales, PO's, Marketplace items, eBooks and apparel do not qualify for this offer.
  • eCampus.com Logo Get Rewarded for Ordering Your Textbooks! Enroll Now
  • Write a Review Icon Write a Review
List Price: $29.95 Save up to $9.74
  • Rent Book $20.21
    Add to Cart Free Shipping Icon Free Shipping

    TERM
    PRICE
    DUE
    USUALLY SHIPS IN 3-5 BUSINESS DAYS
    *This item is part of an exclusive publisher rental program and requires an additional convenience fee. This fee will be reflected in the shopping cart.

How To: Textbook Rental

Looking to rent a book? Rent Imaging in Advertising : Verbal and Visual Codes of Commerce [ISBN: 9780203928646] for the semester, quarter, and short term or search our site for other textbooks by Johnson, Fern L.. Renting a textbook can save you up to 90% from the cost of buying.

Summary

Through a series of case studies, Fern L. Johnson examines how verbal and visual images produce meaning, exploring advertisements for cigarettes, alcohol, and cosmetics.

Table of Contents

Advertising Images and Discourse
Smoke and Mirrors: Circulating Racial Images in Cigarette Advertising
Keeping Race in Place: Multicultural Visions and Voices in Teen Advertising
Different Tropes for Different Folks: Advertising and Face-Fixing
Madison Avenue Meets Silicon Valley: Technology Imprints on Advertising
From Barbie to BudTV: Advertising in the Fifth Frame
Table of Contents provided by Publisher. All Rights Reserved.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Rewards Program