Imaginization : New Mindsets for Seeing, Organizing, and Managing

by Gareth Morgan

• ISBN13: 9780761912699
• ISBN10: 076191269X
• Format: Paperback
• Copyright: 1997-07-23
• Publisher: Sage Publications, Inc
• More Book Details

Summary

'Shows that management is as much art form as science, providing many useful ways to tap the most important resource for competitiveness: brainpower' - Rosabeth Moss Kanter, Professor, Harvard Business School, author of The Change Masters Gareth Morgan's worldwide reputation in the fields of management and organization studies is based on his innovative method of using simple, everyday metaphors to create new ways of managing. Following his immensely successful Images of Organization, in which he develops metaphors to explain the dynamics of organization, Imaginization goes one step further by developing metaphors that speak directly to people about how to get things done on the job.

Table of Contents

Imaginization

Introducing a New Competence for Turbulent Times

Looking in the Mirror

Strategic Termites

On Spider Plants

`Political Football'

`We're a Blob out of Water'

`Futureblock'

`Boiling Dry'

Imaginizing Teamwork

Picture Power

Living the Message

Rethinking Products and Services

If You Only Have a Hammer...