Implicit Measures of Attitudes

by Wittenbrink, Bernd; Schwarz, Norbert

• ISBN13: 9781593854027
• ISBN10: 1593854021
• Edition: 1st
• Format: Hardcover
• Copyright: 2007-01-05
• Publisher: The Guilford Press

Summary

Increasingly used in social and behavioral science research, implicit measures aim to assess attitudes that respondents may not be willing to report directly, or of which they may not even be aware. This timely book brings together leading investigators to review currently available procedures and offer practical recommendations for their implementation and interpretation. The theoretical bases of the various approaches are explored and their respective strengths and limitations are critically examined. The volume also discusses current controversies facing the field and highlights promising avenues for future research.

Author Biography

Bernd Wittenbrink, PhD, is Professor of Behavioral Science in the Graduate School of Business and a member of the Center for Decision Research at the University of Chicago. His research concerns the role that stereotypes and group attitudes play in social judgment and behavior. Dr. Wittenbrink’s work has been published in, among others, the Journal of Personality and Social Psychology, the Journal of Experimental Social Psychology, and the Personality and Social Psychology Bulletin. He serves as Associate Editor for the premier journal in the field, the Journal of Personality and Social Psychology.
 
Norbert Schwarz, DrPhil, is Professor of Psychology, Research Professor in the Survey Research Center and the Research Center for Group Dynamics at the Institute for Social Research, and Professor of Marketing in the Ross School of Business at the University of Michigan. His research interests focus on human judgment and cognition. Dr. Schwarz is a Fellow of the American Academy of Arts and Sciences, the Association for Psychological Science, and the Society for Personality and Social Psychology. His publications include 20 books and more than 200 journal articles and chapters.

Table of Contents

Introduction

Procedures and Their Implementation

Measuring Attitudes through Priming

Understanding and Using the Implicit Association Test: IV: What We Know (So Far) about the Method

Armed Only with Paper and Pencil: "Low-Tech" Measures of Implicit Attitudes

Attitudes as Mental and Neural States of Readiness: Using Physiological Measures to Study Implicit Attitudes

Understanding Social Evaluations: What We Can (and Cannot) Learn from Neuroimaging

Critical Perspectives

How to Define and Examine the Implicitness of Implicit Measures

Paradigms We Live By: A Plea for More Basic Research on the Implicit Association Test

Beyond the Attitude Object: Implicit Attitudes Spring from Object-Centered Contexts

Mental Representations Are States, Not Things: Implications for Implicit and Explicit Measurement

What Do We Know about Implicit Attitude Measures and What Do We Have to Learn?

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