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9780749466138

Improve Your Global Business English

by ;
  • ISBN13:

    9780749466138

  • ISBN10:

    0749466138

  • Format: Paperback
  • Copyright: 2012-12-28
  • Publisher: Kogan Page Ltd
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Supplemental Materials

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Summary

Intercultural business communications is a minefield of cultural expectations, where English is almost universal currency. Even for those who are native speakers, English is not standardized, meaning confusion can still occur. But business people can customize English for their own organizations and learn how to communicate across borders with customers, suppliers and colleagues alike. Improve Your Global Business Englishemphasizes the fact that the Digital Age has globalized written communication - and currently global English dominates. This book defines the differences between local and global English. The authors show how to profile readers, customers and audiences, understand sub cultures and make an impact through written English. They describe how to understand and write for different media, define Business English within an organization and provide tips for punctuation and grammar. With self study tools and online quizzes, readers can fine tune their language skills to bring out their personality and their organization's character in written communication.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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