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Avoid inadvertently offending or alienating anyone by following six straightforward communication guidelines developed by a no-nonsense linguistic anthropologist and business consultant.
In today’s polarized and highly contentious climate, language is seen by many as a minefield. Terms around gender, disability, race, sexuality and more seems like they’re constantly evolving. Words that used to be acceptable can now get you “cancelled.” People are afraid of making embarrassing mistakes. Or sounding outdated or out of touch. Or not being as respectful as they intended.
But it’s not as complicated as it might seem. Linguistic anthropologist Suzanne Wertheim offers six easy-to-understand rules to guide any communication—written or spoken—with anyone:
• Reflect reality
• Show respect
• Draw people in
• Incorporate other perspectives
• Prevent erasure
• Recognize pain points
If you follow these rules, you’ll know not to write that America was discovered in 1492—that’s just when Europeans found it. Or, when your female coworker says she’s married, not to automatically ask about her husband—because she could be married to a woman. You’ll understand when and why to use “they/them” and when not to use “you guys.” With examples and exercises throughout, this book builds a foundational tool kit so people can evaluate what is and isn’t inclusive language on their own.
