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9788132102359

The Indian Media Business

by
  • ISBN13:

    9788132102359

  • ISBN10:

    8132102355

  • Edition: 3rd
  • Format: Paperback
  • Copyright: 2010-03-09
  • Publisher: SAGE Publications Pvt. Ltd
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Summary

This book presents an in-depth study of the Indian media business. It provides detailed analysis, fresh perspectives, and critical information on how the business operates in the nine segments of the media industry-print, television, film, radio, music, internet, telecom, out-of-home media, and events. The author provides insights into not just the history of the business but also its present dynamics by discussing technology, regulations, economics, valuations, and industry trends. 

Author Biography

Vanita Kohli-Khandekar is an independent media consultant and writer. Currently she is a contributing editor and columnist for Business Standard. She has served as Manager in the media practice at Ernst & Young and as Associate Editor with Business World and Intelligent Investor (now Outlook Money) which she helped launch. She was a guest lecturer at Xavier Institute of Communications (XIC), Mumbai and also teaches at the Mudra Institute of Communication Ahmedabad (MICA).

Supplemental Materials

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