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9781560244257

Industrial Products: A Guide to the International Marketing Economics Model

by ;
  • ISBN13:

    9781560244257

  • ISBN10:

    1560244259

  • Edition: 1st
  • Format: Hardcover
  • Copyright: 1994-04-19
  • Publisher: Routledge

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Supplemental Materials

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Summary

Author Jansson merges different perspectives and ideas into a powerful theory on international marketing of industrial products, mainly modern approaches from marketing, organization theory, and institutional economic theory. He combines micro and macro approaches, which is rarely done in marketing and economics. Industrial Products illustrates this new framework with a detailed account of the experiences of thirteen West-European Transnational Corporations in industrial markets in South East Asia.

Table of Contents

List of Tables and Figures
Foreword
Preface
Acknowledgements
Introductionp. 1
The Marketing Economics Approach to Industrial Marketing in Less Industrialized Countriesp. 5
Methodologyp. 51
The Institutional Frameworkp. 69
Industrial Marketing Strategiesp. 97
Linkage Strategiesp. 123
Competitive Strategiesp. 149
Marketing of Projectsp. 175
Implications for Industrial Marketing Managementp. 195
Referencesp. 211
Indexp. 219
Table of Contents provided by Blackwell. All Rights Reserved.

Supplemental Materials

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