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9780765617248

Industry and Firm Studies

by
  • ISBN13:

    9780765617248

  • ISBN10:

    0765617242

  • Edition: 4th
  • Format: Nonspecific Binding
  • Copyright: 2007-02-15
  • Publisher: Routledge

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Summary

The fourth edition of this acclaimed text is a rich resource for undergraduate and graduate courses in industrial organization, applied game theory, and management strategy. It incorporates game theory into industry analysis by studying the behavior of successful and failing firms as well as the structure-conduct-performance of particular industries. Chapters address a wide variety of issues concerning industry structure, policy towards business, and the strategic innovations and blunders of individual firms. New coverage of professional sports, soft drinks, distilled spirits, and cigarettes complements revised and updated chapters on airline services, retail and commercial banking, health insurance, motion pictures, and brewing. The book includes firm case studies of General Motors, Microsoft, Schlitz, and TiVo.

Table of Contents

Tables and Figures
Preface
Industry Studies
Airline Service: The Evolution of Competition Since Deregulation
Banking: An Industry in Transition
Brewing: Games Firms Play
Cigarettes: Old Firms Facing New Challenges
Distilled Spirits: Spirited Competition or Regulated Monopoly?
Health Insurance: Designing Products to Reduce Costs
Motion Pictures: Competition, Distribution, and Efficiencies
Soft Drinks: The Carbonated Soft Drink Industry in the United States
The Sports Industry and Antitrust
Firm Studies
General Motors: Lost Dominance
Microsoft: Who Is Microsoft Today?
Schlitz: Why Schlitz Hit the Fan
TiVo: Product Versus Incumbent Advantage
About the Editors and Contributors
Index
Table of Contents provided by Ingram. All Rights Reserved.

Supplemental Materials

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