Infinite Possibility Creating Customer Value on the Digital Frontier

by Pine, B. Joseph; Korn, Kim C.

• ISBN13: 9781605095639
• ISBN10: 160509563X
• eBook ISBN(s): 9781605095646, 9781605099620
• Format: Hardcover
• Copyright: 2011-08-01
• Publisher: Berrett-Koehler Publishers
• More Book Details
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Summary

Great explorers from Columbus to Lewis & Clark to Jacques Cousteau all have one remarkable gift: the ability to think in new dimensions. They take a distant possibility and confidently explore it, boldly transforming it into a living, breathing certainty for everyone else to encounter, contemplate, and employ. As more and more companies realize that one key effect of the great recession is the further commoditization of their goods and services, they also find that chaotic change is the new normal. In response, they need to renew their commitment to innovation, to think of new and effective ways to bring value to customers. To discover that value, they need to become explorers, seeking out new territory and claiming it for their companies, to the benefit of their customers. To this end, Joe Pine and Kim Korn provide a new way of thinking regarding the richest area ripe for exploration: digital technology. This fresh perspective pushes forward the boundaries of the digital frontier, showing companies how they can harness the power of digital technology to craft new offerings that create customer value. At the core of their forthcoming book is a three-dimensional framework that helps people make sense of what is going on in a time of rampant technological change and helps them determine what to do about it. The framework helps readers to think differently about how time, space, and matter enable businesses to create new-to-the-world goods, services, and especially experiences that customers desire. The power of this framework lies in exploring the truly infinite possibility open to those who learn to think in new dimensions, to merge reality and virtuality in ways that engages customers to create new economic value. Pine and Korn provide a host of examples of this phenomenon at play across a wide range of industries: from GPS navigators such as TomTom that help you visualize your destination, to healthcare professionals at the Mayo Clinic who deliver virtual checkups to rural patients, to Lappsetrs"s digital playground, called SmartUs, which lets kids design their own learning games, and then play them with their friends in the school yard. The book highlights the value of the innovations from these industry pioneers and shows you how to successfully innovate for yourself on the digital frontier.

Author Biography

B. JOSEPH PINE II is an author, speaker, and management advisor to Fortune 500 companies and start-ups alike. He is co-founder of Strategic Horizons LLP, a thinking studio dedicated to helping businesses conceive and design new ways of adding value to their economic offerings. Mr. Pine is co-author, with his partner James H. Gilmore, of the book The Experience Economy: Work Is Theatre & Every Business a Stage, published by Harvard Business School Press. Mr. Pine also wrote the award-winning book Mass Customization: The New Frontier in Business Competition (Boston: Harvard Business School Press).

KIM C. KORN helps companies unlock their potential to create advantage – and to recreate advantage again and again.  As a management practitioner, Kim has been responsible for invention, innovation, strategy, operations, reengineering, information systems, product development, and business creation in his roles at Arthur Andersen (now Accenture) and Andersen Windows.  He brings his consulting expertise, experience at guiding major change initiatives, and his practitioner eye to Infinite Possibility, leading development of the chapters on how to apply the core framework in actual business situations. Applying his skills and experience to the challenge of companies thriving indefinitely, Kim, in collaboration with Joe, is lead author on the forthcoming book, Regenerating Management: Applying the Laws of Management to Create Persistent Advantage.  This book guides companies in adopting the regenerative way of management, producing their own unique management prescription, and becoming capable of achieving persistent advantage.

 

Table of Contents

Foreword	p. ix
Acknowledgments	p. xv
Preparation	p. 1
Introduction: Innovation on the Digital Frontier	p. 3
Cosmos Incogniti: Introducing the Multiverse	p. 11
Real Orientation	p. 27
Reality: Presenting the Richest of Experiences	p. 29
Augmented Reality: Enhancing the World around Us	p. 35
Alternate Reality: Creating an Alternate View of the Real World	p. 49
Warped Reality: Playing with Time	p. 63
Virtual Orientation	p. 79
Virtuality: Crafting the Most Imaginative of Experiences	p. 81
Augmented Virtuality: Bringing the Material into the Virtual	p. 103
Physical Virtuality: Instantiating the Virtual in the Material	p. 117
Mirrored Virtuality: Absorbing the Real World into the Virtual	p. 135
Guiding	p. 151
Multiverse Excursion: Reaching through the Realms	p. 153
Offering Depiction: Varying the Variables	p. 173
Third Spaces: Fusing the Real and the Virtual	p. 199
From Design to Deployment: Act into the Future	p. 209
Afterword: To Infinity and Beyond	p. 223
Notes	p. 227
Index	p. 253
About the Authors	p. 267
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