Influence, New and Expanded: The Psychology of Persuasion

by Robert B. Cialdini, PhD

• ISBN13: 9780062937650
• ISBN10: 0062937650
• eBook ISBN(s): 9780062937674
• Additional ISBN(s): 9780061241895
• Format: Paperback
• Copyright: 2021-05-04
• Publisher: HARPER BUSINESS
• More Book Details

About This Book

Influence, New and Expanded: The Psychology of Persuasion

ISBN: 9780062937650

Influence, New and Expanded: The Psychology of Persuasion is a foundational and wildly popular go-to resource for influence and persuasion. This renowned international bestseller, with over 5 million copies sold, has been revised to include new research, new insights, new examples, and online applications. Robert Cialdini, a New York Times bestselling author and seminal expert in the fields of influence and persuasion, explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings.

Who Uses It?

Primarily, this book is used by students and professionals in fields related to marketing, sales, psychology, and business. It's also a valuable resource for anyone interested in understanding the principles of influence and persuasion, including educators, marketers, and entrepreneurs.

History and Editions

The third edition of Influence, New and Expanded was published on May 4, 2021. This edition includes significant updates based on new research and insights, making it a comprehensive guide for understanding the psychology of persuasion. The book has been widely acclaimed for its ability to make complex concepts surprisingly easy to grasp, using memorable stories and relatable examples.

Author and Other Works

Robert Cialdini is the author of Influence, New and Expanded. He is also the author of Pre-Suasion, which further explores the principles of influence and how to apply them effectively. Cialdini's work has been instrumental in shaping the field of influence and persuasion, and his books are widely regarded as essential reading for anyone looking to improve their persuasive abilities.

Detailed Information

ISBNs and Formats

• Hardcover: ISBN-13: 9780062937650
• E-book: Available through various e-book platforms
• Digital Audiobook: Available through audiobook services

Publication Details

• Publisher: Harper Business
• Publication Date: May 4, 2021
• Number of Pages: 592 pages
• Language: English

Other Editions and Formats

While there are no other editions of this specific book with different ISBNs, it is worth noting that Robert Cialdini has written other influential books in the field of influence and persuasion, such as Pre-Suasion.

Related ISBNs:

• Pre-Suasion: ISBN-13: 9780062656757

This detailed information section provides a quick reference for all the available formats and sources for Influence, New and Expanded: The Psychology of Persuasion, making it easier to find and access the book in the preferred format.