The Influencer Code How to Unlock the Power of Influencer Marketing

by Russell, Amanda; Itzler, Jesse

• ISBN13: 9781578268245
• ISBN10: 1578268249
• eBook ISBN(s): 9781578268252
• Format: Paperback
• Copyright: 2020-10-13
• Publisher: Hatherleigh Press
• More Book Details
• Purchase Benefits

Summary

The Influencer Code is the essential reference for any company looking to leverage the power of influencers to elevate their brand and grow their business.

From Fortune 500s to local fitness studios, whether you offer financial services or sell donuts, reaching today's consumers is more complicated than ever. More and more, marketers are reaching out to people who style themselves "influencers": those people who have a big—and, more importantly—loyal audience ready to hear what they have to say about anything.

Yet despite "influencer marketing" fast becoming one of the biggest buzz terms of the decade,  it couldn't be more misunderstood.

Written by an accomplished entrepreneur, professor, and award-winning YouTube star, The Influencer Code breaks down the biggest myths that brands are getting wrong and shows you how to get it right by defining and showcasing what true influencer marketing is and how to leverage it to achieve your business goals in a simple yet powerful 3-step code.

The Influencer Code simplifies the complex world of influencer marketing, covering how to research, evaluate, and employ the right influencers for their markets, as well as how to legally and strategically integrate them into marketing campaigns to achieve specific goals.

The future of marketing depends on forming authentic partnerships between brands and influencers. The go-to resource for all things influencer marketing, The Influencer Code is your shortcut to making that future a reality.

Author Biography

Amanda Russell is an international fitness icon, speaker, brand strategist and educator. She has been at the forefront of digital marketing and social media revolution from its infancy. As a pioneer in Influencer Marketing, she has developed an extensive following online including her over 83K followers on YouTube and over 135K followers on Facebook. After succeeding in launching her online fitness and lifestyle community Fit, Strong & Sexy, she went on to co-found the Interesting Agency, offering full-service brand strategy, marketing, and content production services. She is currently the Chief Marketing Officer at Valeo Securities, where she's heading up a re-brand and international re-launch as Valeo Fit. She graduated from the University of Richmond with an MBA in Marketing. She teaches the only fully accredited Influencer Marketing course in the world at UCLA.

Table of Contents

Foreword by Jesse Itzler
Why We Need This Book

INFLUENCER MARKETING
1: Marketing Is Evolving
2: The Biggest Misconceptions About Influence
3: The Four Types Of Influencers

STEP ONE: ALWAYS START WITH THE END IN MIND
4: Setting Smart Goals
5: Beyond The Buzz
6: The Roles Influencers Can Play Across Your Business

STEP TWO: OBSERVE AND IDENTIFY
7: Influencing Your Customer
8: Measuring An Influencer’s Influence
9: Brand Ambassadors 101

STEP THREE: CONNECT
10: Crafting The Irresistible Influencer Opportunity
11: Making The Approach To Your Influencer
12: Defining The Relationship
13: HIIM: High Impact Influence Measurement
14: The Keys To Developing Killer Influencer Marketing Content

APPLYING THE PRINCIPLES OF INFLUENCER MARKETING
15: The Code in Action
16: The Code of Tomorrow
Final Words