Information Architecture for the World Wide Web

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  • Edition: 3rd
  • Format: Paperback
  • Copyright: 2006-11-27
  • Publisher: Oreilly & Associates Inc

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The scale of web site design has grown so that what was once comparable to decorating a room is now comparable to designing buildings or even cities. Designing sites so that people can find their way around is an ever-growing challenge as sites contain more and more information. In the past, "Information Architecture for the World Wide Web" has helped developers establish consistent and usable structures for their sites and their information. This edition of the classic primer on web site design and navigation is updated with recent examples, new scenarios, and new information on best practices. Readers will learn how to present large volumes of information to visitors who need to find what they're looking for quickly. With topics that range from aesthetics to mechanics, this book explains how to create interfaces that users can understand easily.

Author Biography

  1. Peter Morville

    Peter Morville is president of Semantic Studios, an information architecture, user experience, and findability consultancy. For over a decade, he has advised such clients as AT&T, IBM, Microsoft, Harvard Business School, Internet2, Procter & Gamble, Vanguard, and Yahoo. Peter is best known as a founding father of information architecture, having co-authored the field's best-selling book, "Information Architecture for the World Wide Web". Peter serves on the faculty at the University of Michigan's School of Information and on the advisory board of the Information Architecture Institute. He delivers keynotes and seminars at international events, and his work has been featured in major publications including Business Week, The Economist, Fortune, and The Wall Street Journal.
  2. Louis Rosenfeld

    Lou Rosenfeld is an independent information architecture consultant. He has been instrumental in helping establish the field of information architecture, and in articulating the role and value of librarianship within the field. Lou played a leading role in organizing and programming the first three information architecture conferences (both ASIS&T Summits and IA 2000). He also presents and moderates at such venues as CHI, COMDEX, Intranets, and the web design conferences produced by Miller Freeman, C|net and Thunder Lizard. He teaches tutorials as part of the Nielsen Norman Group User Experience Conference.

Table of Contents

Forewordp. xi
Prefacep. xiii
Introducing Information Architecture
Defining Information Architecturep. 3
A Definitionp. 4
Tablets, Scrolls, Books, and Librariesp. 6
Explaining IA to Othersp. 8
What Isn't Information Architecture?p. 9
Why Information Architecture Mattersp. 11
Bringing Our Work to Lifep. 12
Practicing Information Architecturep. 16
Do We Need Information Architects?p. 17
Who's Qualified to Practice Information Architecture?p. 18
Information Architecture Specialistsp. 23
Practicing Information Architecture in the Real Worldp. 24
What Lies Aheadp. 28
User Needs and Behaviorsp. 30
The "Too-Simple" Information Modelp. 31
Information Needsp. 33
Information-Seeking Behaviorsp. 35
Learning About Information Needs and Information-Seeking Behaviorsp. 38
Basic Principles of Information Architecture
The Anatomy of an Information Architecturep. 41
Visualizing Information Architecturep. 41
Information Architecture Componentsp. 49
Organization Systemsp. 53
Challenges of Organizing Informationp. 54
Organizing Web Sites and Intranetsp. 58
Organization Schemesp. 59
Organization Structuresp. 69
Social Classificationp. 77
Creating Cohesive Organization Systemsp. 80
Labeling Systemsp. 82
Why You Should Care About Labelingp. 83
Varieties of Labelsp. 86
Designing Labelsp. 98
Navigation Systemsp. 115
Types of Navigation Systemsp. 116
Gray Mattersp. 117
Browser Navigation Featuresp. 117
Building Contextp. 118
Improving Flexibilityp. 120
Embedded Navigation Systemsp. 122
Supplemental Navigation Systemsp. 131
Advanced Navigation Approachesp. 139
Search Systemsp. 145
Does Your Site Need Search?p. 145
Search System Anatomyp. 149
Search Is Not an IT Thingp. 150
Choosing What to Searchp. 151
Search Algorithmsp. 158
Query Buildersp. 161
Presenting Resultsp. 163
Designing the Search Interfacep. 178
Where to Learn Morep. 191
Thesauri, Controlled Vocabularies, and Metadatap. 193
Metadatap. 194
Controlled Vocabulariesp. 194
Technical Lingop. 204
A Thesaurus in Actionp. 206
Types of Thesaurip. 209
Thesaurus Standardsp. 213
Semantic Relationshipsp. 215
Preferred Termsp. 217
Polyhierarchyp. 219
Faceted Classificationp. 221
Process and Methodology
Researchp. 231
Process Overviewp. 232
A Research Frameworkp. 233
Contextp. 234
Contentp. 239
Usersp. 246
Participant Definition and Recruitingp. 251
User Research Sessionsp. 254
In Defense of Researchp. 261
Strategyp. 264
What Is an Information Architecture Strategy?p. 265
Strategies Under Attackp. 266
From Research to Strategyp. 268
Developing the Strategyp. 269
Work Products and Deliverablesp. 273
The Strategy Reportp. 279
The Project Planp. 288
Presentationsp. 288
Design and Documentationp. 291
Guidelines for Diagramming an Information Architecturep. 292
Communicating Visuallyp. 294
Blueprintsp. 296
Wireframesp. 307
Content Mapping and Inventoryp. 313
Content Modelsp. 317
Controlled Vocabulariesp. 324
Design Collaborationp. 326
Putting It All Together: Information Architecture Style Guidesp. 329
Information Architecture in Practice
Educationp. 335
Transition in Educationp. 336
A World of Choicep. 336
But Do I Need a Degree?p. 337
The State of the Fieldp. 338
Ethicsp. 340
Ethical Considerationsp. 341
Shaping the Futurep. 344
Building an Information Architecture Teamp. 345
Destructive Acts of Creationp. 346
Fast and Slow Layersp. 347
Project Versus Programp. 348
Buy or Rentp. 349
Do We Really Need to Hire Professionals?p. 350
The Dream Teamp. 352
Tools and Softwarep. 354
A Time of Changep. 354
Categories in Chaosp. 355
Questions to Askp. 361
Information Architecture in the Organization
Making the Case for Information Architecturep. 365
You Must Sellp. 365
The Two Kinds of People in the Worldp. 366
Running the Numbersp. 367
Talking to the Reactionariesp. 371
Other Case-Making Techniquesp. 373
The Information Architecture Value Checklistp. 376
A Final Notep. 377
Business Strategyp. 378
The Origins of Strategyp. 379
Defining Business Strategyp. 380
Strategic Fitp. 382
Exposing Gaps in Business Strategyp. 384
One Best Wayp. 385
Many Good Waysp. 385
Understanding Our Elephantp. 387
Competitive Advantagep. 389
The End of the Beginningp. 390
Information Architecture for the Enterprisep. 392
Information Architecture, Meet the Enterprisep. 392
What's the Goal of EIA?p. 394
Designing an Enterprise Information Architecturep. 397
EIA Strategy and Operationsp. 411
Doing the Work and Paying the Billsp. 416
Timing Is Everything: A Phased Rolloutp. 421
A Framework for Moving Forwardp. 426
Case Studies
MSWeb: An Enterprise Intranetp. 429
Challenges for the Userp. 430
Challenges for the Information Architectp. 431
We Like Taxonomies, Whatever They Arep. 432
Benefits to Usersp. 454
What's Nextp. 458
MSWeb's Achievementp. 459
evolt.org: An Online Communityp. 460
evolt.org in a Nutshellp. 461
Architecting an Online Communityp. 461
The Participation Economyp. 462
How Information Architecture Fits Inp. 471
The "Un-Information Architecture"p. 474
Essential Resourcesp. 475
Indexp. 487
Table of Contents provided by Ingram. All Rights Reserved.

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