Information and Behavior

  • ISBN13:


  • ISBN10:


  • Edition: 1st
  • Format: Hardcover
  • Copyright: 1986-04-01
  • Publisher: Routledge

Note: Supplemental materials are not guaranteed with Rental or Used book purchases.

Purchase Benefits

  • Free Shipping On Orders Over $35!
    Your order must be $35 or more to qualify for free economy shipping. Bulk sales, PO's, Marketplace items, eBooks and apparel do not qualify for this offer.
  • Get Rewarded for Ordering Your Textbooks! Enroll Now
List Price: $57.95 Save up to $31.55
  • Rent Book $49.26
    Add to Cart Free Shipping


Supplemental Materials

What is included with this book?

  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
  • The Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Table of Contents

Communicationp. ii
Prefacep. xi
Acknowledgmentsp. xii
Introduction: a Behavioral Systems Framework For Information and Effectsp. 1
Conclusionsp. 22
Prosocial Television: Effective Elements, Barriers To Broadcastingp. 26
Diffusion from a Behavioral Systems Perspectivep. 59
Social Marketing: Ethics Concepts, Methods Strategies, and Applicationsp. 83
Summaryp. 91
Introductionp. 111
New Media: Hyperbole Versus Realityp. 111
Conclusionp. 152
Information and Health Behavior: Futile Attempts Or Small-Wins?p. 155
Conclusionp. 189
Behavioral Systems Approach To Information and Consumer Behavior: Economic, Legal And Communication Aspects Of Effective Information Remediesp. 190
Future Directions: Information Technology/Behavioral Systems for the Public Goodp. 226
Referencesp. 235
Author Indexp. 249
Subject Indexp. 255
Table of Contents provided by Publisher. All Rights Reserved.

Rewards Program

Write a Review