Information Communication Technologies And Emerging Business Strategies

by Van Der Graaf, Shenja

• ISBN13: 9781599042343
• ISBN10: 1599042347
• Format: Hardcover
• Copyright: 2006-08-31
• Publisher: Igi Global

Summary

In the information communication technologies (ICT) field, there is a vacuum among disciplines, as well as between business research and academic studies, due to the rapid development of new technologies. Information Communication Technologies and Emerging Business Strategies fills this void by following an interdisciplinary approach to emerging markets, information and communication technologies.

Table of Contents

Preface	vi
Section I: Innovation, Communication Technologies, and Consumer Clusters
Propagating the Ideal: The Mobile Communication Paradox	1	(19)
Imar de Vries
Beauty and the Nerd: Ethnographical Analyses in the Japanese Digitalization	20	(16)
Gaby Anne Wildenbos
Yuichi Washida
The Right of Interpretation: Who Decides the Success of Picture Mail?	36	(23)
Michael Bjorn
Foreseeing the Future Lifestyle with Digital Music: A Comparative Study Between Mobile Phone Ring Tones and Hard-Disk Music Players Like iPod	59	(17)
Masataka Yoshikawa
Section II: Commerce, Community, and Consumer-Generated Content
``You're in My World Now.''™ Ownership and Access in the Proprietary Community of an MMOG	76	(21)
Sal Humphreys
Games and Advertisement: Beyond Banners and Billboards	97	(21)
David B. Nieborg
Digital Petri Dishes: LiveJournal User Icons as a Space and Medium of Popular Cultural Production	118	(22)
Alek Tarkowski
Section III: Creative Industries
Creative London? Investigating New Modalities of Work in the Cultural Industries	140	(20)
David Lee
Digital Cinema as Disruptive Technology: Exploring New Business Models in the Age of Digital Distribution	160	(19)
Nigel Culkin
Norbert Morawetz
Keith Randle
Access to the Living Room: Triple Play and Interactive Television Reshaping the Producer/Consumer Relation	179	(12)
Eggo Muller
Screening in High Standard: Innovating Film and Television in a Digital Age Through High Definition	191	(18)
Bas Agterberg
Section IV: Emerging Markets and Organizational Cultures
Bringing the Next Billion Online: Cooperative Strategies to Create Internet Demand in Emerging Markets	209	(29)
Karen Coppock
Organizing Across Distances: Managing Successful Virtual Team Meetings	238	(19)
Kris M. Markman
Working at Home: Negotiating Space and Place	257	(23)
Tracy L. M. Kennedy
Media Life Cycle and Consumer-Generated Innovation	280	(26)
Yuichi Washida
Shenja van der Graaf
Eva Keeris
About the Authors	306	(5)
Index	311