Information Technology for Retail

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  • Format: Paperback
  • Copyright: 2009-04-30
  • Publisher: Oxford University Press

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Information Technology for Retail is a concise yet comprehensive book for students pursuing post- and under-graduate courses in retail management. The book elaborates functions and sub functions of retailing. These form the main part of retail operations and are being facilitated by IT these days. Beginning with the basics of information technology and information systems, the book goes on to elaborate on the hardware and software of e-pointof sales, automatic identification and data capture, database management systems, network and telecommunication. It discusses retail servicescape and types of retailers, modern electronic payment systems, enterprise resource planning systems and their functions and features in the retail context. Italso covers applications of supply chain management and customer relationship management, electronic commerce - e-tailing, emerging technologies like mobile computing, m-commerce, global positioning systems, and also various retail IT products and vendors. The book illustrates the theories withpractical retail scenario examples. This book will be useful for retail students and also for professionals working in retail businesses.

Author Biography

Girdhar Joshi is visiting faculty at Indian Retail School, New Delhi, and the Pearl Academy of Fashion, New Delhi. An MBA, with specialization in Information Technology and Marketing, Mr Joshi has 25 years of work experience, of which 19 years have been in the field of IT consulting and solution implementation. He has headed various IT organizations providing technology and support to retail companies.

Table of Contents

Prefacep. v
Introduction to Information Technologyp. 1
Brief History of Computersp. 1
PC-the Personal Computerp. 3
Basic Computer Architecturep. 5
Computer Hardwarep. 7
Softwarep. 8
Programming Languages and Toolsp. 13
Modern Businesses and Information Technologyp. 15
Case Study Haldia Dock Complex: Laying its Own Linuxp. 17
Basics of Information Systemsp. 22
Information Systemsp. 23
Significance of Information Systems in a Modern Organizationp. 25
Types of Information Systemsp. 28
Information Systems Structure from Functional Viewpointp. 34
Components of Retail Information Systemsp. 43
Case Study Greeting Customers with Information Systemsp. 50
Electronic Point of Sales-Hardwarep. 53
Electronic Cash Registersp. 54
Electronic Point of Salesp. 58
Vending Machinesp. 67
Case Study Retail Cooperatives: Cooperating with Technologyp. 71
Automatic Identification and Data Capture (AIDC)p. 74
Product Markingp. 74
Price Labelsp. 75
Magnetic Stripep. 76
Bar Code Technologyp. 76
Radio Frequency Identification Technologyp. 86
Electronic Shelf Signagesp. 95
Case Study BookWorm: Working on RFIDp. 97
Database Management Systemsp. 100
Datap. 100
Concept of Databasep. 101
Disadvantages of Traditional Filesp. 103
Database Management Systemsp. 104
Designing a Databasep. 110
Types of Database Management Systemsp. 114
Database Administrationp. 117
Latest Trends in Database Managementp. 118
Case Study Luxor: Writing Retail Success Storiesp. 123
Networks and Telecommunicationsp. 126
Telecom Revolution-Convergence of Information and Communication Technologiesp. 126
Network Architecturesp. 129
Types of Networksp. 130
Communication Mediap. 134
Communication Protocolsp. 137
Networking Devicesp. 139
Internet Communicationsp. 140
Case Study Thiruvarur, The First E-district: Twenty Years Ahead of Othersp. 143
Electronic Point-of-Sales Softwarep. 145
Point-of-Sales Softwarep. 145
Advantages of Best-of-Breed Softwarep. 147
Core Areas of POS Softwarep. 149
Features of POS Softwarep. 152
Case Study SAP Comes Up with Solutions for Retail Verticalsp. 161
Modern Electronic Payment Methodsp. 164
Traditional Payment Systemsp. 164
Digital Token Based Systemp. 166
Credit Cardsp. 169
Smart Cardsp. 170
Biometricsp. 174
Proximity Technologyp. 175
Short Messaging Services (SMS)p. 178
People-to-People (P2P) Payment Systemp. 180
Case Study Contactless Cards: Future of Payment Systemsp. 183
Retail Servicescape and Types of Retailersp. 187
Concept of Retail Servicescapep. 188
Technological Components of Retail Servicescapep. 188
Types of Retailersp. 191
Case Study Studio Apparels: Garments Fitting Allp. 208
Enterprise Resource Planning (ERP)p. 212
Enterprise Systemsp. 213
Advantages and Challenges of ERP Systemsp. 213
Core Areas of ERPp. 217
Implementing ERP Systemsp. 218
ERP Implementation: Methodologies and Approachesp. 224
Implementation Stagesp. 225
Case Study ERP Success Stories: Making ROI Happenp. 230
Retail ERP: Functions and Featuresp. 234
ERP Deployment Architecturep. 235
Common Features of ERP Systemsp. 236
Finance and Accounts (FA)p. 239
Human Resource Managementp. 253
Information Systems Management and ERP Administrationp. 258
Case Study Custom-built ERP for Finance, Manufacturing, and Order Processingp. 263
Information Systems for Supply Chain Managementp. 266
Supply Chain Managementp. 266
IT Tools for Supply Chain Managementp. 270
Case Study Making Goods Available Where They Are Neededp. 284
Customer Relationship Management (CRM) Applicationsp. 287
Customer Relationshipp. 288
Relationship Marketing Strategiesp. 289
Advantages of CRM Deploymentp. 291
E-CRM Tools and Their Applicationsp. 295
Marketing Automationp. 296
Sales Cycle Automationp. 298
Customer Service and Support Automationp. 301
Customer Loyalty Programmesp. 303
Case Study CRM: Let the Music Playp. 306
E-commerce and E-tailingp. 309
Electronic Commercep. 310
Electronic Shoppingp. 311
World Wide Webp. 312
E-commerce Infrastructurep. 315
Essentials of E-tailingp. 319
Support Services in E-tailingp. 322
Advantages of E-tailingp. 325
Challenges of E-tailingp. 326
Comparison of Brick-n-Mortar Stores with Virtual Storesp. 328
Internet Retailing Scene In Indiap. 328
Case Study Success Story of eBay: Where Complete Strangers Deal with Each Otherp. 334
Emerging Retail Technologiesp. 337
Mobile Computing and M-commercep. 338
Applications of Mobile Computingp. 340
Business Applicationsp. 341
Global Positioning System and Geographic Information Systemp. 346
Web 2.0p. 348
Software as a Servicep. 353
Case Study Harsh Express Couriers Implements Wireless Devicesp. 358
Retail IT Products and Vendorsp. 361
Purchasing Retail IT Productsp. 361
Electronic Cash Registersp. 365
Electronic Point of Sales (EPOS)p. 365
Retail Software Solutionsp. 366
International ERP, SCM, and CRM Systemsp. 373
Automatic Identification and Data-capture Productsp. 377
EAS and RFID Productsp. 380
Mobile Computing Devicesp. 380
Glossaryp. 383
Indexp. 395
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