Information Technology for Retail

by Joshi, Girdhar

• ISBN13: 9780195697964
• ISBN10: 0195697960
• Format: Paperback
• Copyright: 2009-04-30
• Publisher: Oxford University Press

Summary

Information Technology for Retail is a concise yet comprehensive book for students pursuing post- and under-graduate courses in retail management. The book elaborates functions and sub functions of retailing. These form the main part of retail operations and are being facilitated by IT these days. Beginning with the basics of information technology and information systems, the book goes on to elaborate on the hardware and software of e-pointof sales, automatic identification and data capture, database management systems, network and telecommunication. It discusses retail servicescape and types of retailers, modern electronic payment systems, enterprise resource planning systems and their functions and features in the retail context. Italso covers applications of supply chain management and customer relationship management, electronic commerce - e-tailing, emerging technologies like mobile computing, m-commerce, global positioning systems, and also various retail IT products and vendors. The book illustrates the theories withpractical retail scenario examples. This book will be useful for retail students and also for professionals working in retail businesses.

Author Biography

Girdhar Joshi is visiting faculty at Indian Retail School, New Delhi, and the Pearl Academy of Fashion, New Delhi. An MBA, with specialization in Information Technology and Marketing, Mr Joshi has 25 years of work experience, of which 19 years have been in the field of IT consulting and solution implementation. He has headed various IT organizations providing technology and support to retail companies.

Table of Contents

Preface	p. v
Introduction to Information Technology	p. 1
Brief History of Computers	p. 1
PC-the Personal Computer	p. 3
Basic Computer Architecture	p. 5
Computer Hardware	p. 7
Software	p. 8
Programming Languages and Tools	p. 13
Modern Businesses and Information Technology	p. 15
Case Study Haldia Dock Complex: Laying its Own Linux	p. 17
Basics of Information Systems	p. 22
Information Systems	p. 23
Significance of Information Systems in a Modern Organization	p. 25
Types of Information Systems	p. 28
Information Systems Structure from Functional Viewpoint	p. 34
Components of Retail Information Systems	p. 43
Case Study Greeting Customers with Information Systems	p. 50
Electronic Point of Sales-Hardware	p. 53
Electronic Cash Registers	p. 54
Electronic Point of Sales	p. 58
Vending Machines	p. 67
Case Study Retail Cooperatives: Cooperating with Technology	p. 71
Automatic Identification and Data Capture (AIDC)	p. 74
Product Marking	p. 74
Price Labels	p. 75
Magnetic Stripe	p. 76
Bar Code Technology	p. 76
Radio Frequency Identification Technology	p. 86
Electronic Shelf Signages	p. 95
Case Study BookWorm: Working on RFID	p. 97
Database Management Systems	p. 100
Data	p. 100
Concept of Database	p. 101
Disadvantages of Traditional Files	p. 103
Database Management Systems	p. 104
Designing a Database	p. 110
Types of Database Management Systems	p. 114
Database Administration	p. 117
Latest Trends in Database Management	p. 118
Case Study Luxor: Writing Retail Success Stories	p. 123
Networks and Telecommunications	p. 126
Telecom Revolution-Convergence of Information and Communication Technologies	p. 126
Network Architectures	p. 129
Types of Networks	p. 130
Communication Media	p. 134
Communication Protocols	p. 137
Networking Devices	p. 139
Internet Communications	p. 140
Case Study Thiruvarur, The First E-district: Twenty Years Ahead of Others	p. 143
Electronic Point-of-Sales Software	p. 145
Point-of-Sales Software	p. 145
Advantages of Best-of-Breed Software	p. 147
Core Areas of POS Software	p. 149
Features of POS Software	p. 152
Case Study SAP Comes Up with Solutions for Retail Verticals	p. 161
Modern Electronic Payment Methods	p. 164
Traditional Payment Systems	p. 164
Digital Token Based System	p. 166
Credit Cards	p. 169
Smart Cards	p. 170
Biometrics	p. 174
Proximity Technology	p. 175
Short Messaging Services (SMS)	p. 178
People-to-People (P2P) Payment System	p. 180
Case Study Contactless Cards: Future of Payment Systems	p. 183
Retail Servicescape and Types of Retailers	p. 187
Concept of Retail Servicescape	p. 188
Technological Components of Retail Servicescape	p. 188
Types of Retailers	p. 191
Case Study Studio Apparels: Garments Fitting All	p. 208
Enterprise Resource Planning (ERP)	p. 212
Enterprise Systems	p. 213
Advantages and Challenges of ERP Systems	p. 213
Core Areas of ERP	p. 217
Implementing ERP Systems	p. 218
ERP Implementation: Methodologies and Approaches	p. 224
Implementation Stages	p. 225
Case Study ERP Success Stories: Making ROI Happen	p. 230
Retail ERP: Functions and Features	p. 234
ERP Deployment Architecture	p. 235
Common Features of ERP Systems	p. 236
Finance and Accounts (FA)	p. 239
Human Resource Management	p. 253
Information Systems Management and ERP Administration	p. 258
Case Study Custom-built ERP for Finance, Manufacturing, and Order Processing	p. 263
Information Systems for Supply Chain Management	p. 266
Supply Chain Management	p. 266
IT Tools for Supply Chain Management	p. 270
Case Study Making Goods Available Where They Are Needed	p. 284
Customer Relationship Management (CRM) Applications	p. 287
Customer Relationship	p. 288
Relationship Marketing Strategies	p. 289
Advantages of CRM Deployment	p. 291
E-CRM Tools and Their Applications	p. 295
Marketing Automation	p. 296
Sales Cycle Automation	p. 298
Customer Service and Support Automation	p. 301
Customer Loyalty Programmes	p. 303
Case Study CRM: Let the Music Play	p. 306
E-commerce and E-tailing	p. 309
Electronic Commerce	p. 310
Electronic Shopping	p. 311
World Wide Web	p. 312
E-commerce Infrastructure	p. 315
Essentials of E-tailing	p. 319
Support Services in E-tailing	p. 322
Advantages of E-tailing	p. 325
Challenges of E-tailing	p. 326
Comparison of Brick-n-Mortar Stores with Virtual Stores	p. 328
Internet Retailing Scene In India	p. 328
Case Study Success Story of eBay: Where Complete Strangers Deal with Each Other	p. 334
Emerging Retail Technologies	p. 337
Mobile Computing and M-commerce	p. 338
Applications of Mobile Computing	p. 340
Business Applications	p. 341
Global Positioning System and Geographic Information System	p. 346
Web 2.0	p. 348
Software as a Service	p. 353
Case Study Harsh Express Couriers Implements Wireless Devices	p. 358
Retail IT Products and Vendors	p. 361
Purchasing Retail IT Products	p. 361
Electronic Cash Registers	p. 365
Electronic Point of Sales (EPOS)	p. 365
Retail Software Solutions	p. 366
International ERP, SCM, and CRM Systems	p. 373
Automatic Identification and Data-capture Products	p. 377
EAS and RFID Products	p. 380
Mobile Computing Devices	p. 380
Glossary	p. 383
Index	p. 395
Table of Contents provided by Ingram. All Rights Reserved.