Innovate! : How Great Companies Get Started in Terrible Times

by Thomas A. Meyer

• ISBN13: 9780470640777
• ISBN10: 0470640774
• Format: eBook
• Copyright: 2010-04-01
• Publisher: Wiley

Summary

Learn the lessons of how great companies began in the worst economic timesEli Lilly. IBM. Medtronic, Procter & Gamble. Hewlett-Packard and Marvel Entertainment. All great companies and all made their start during the worst economic times.Innovate!: How Great Companies Get Started in Terrible Times is first and foremost a source of true inspiration based on history. But it goes much further than that. It captures the lessons of these great innovative individuals and companies that began in the worst economic times, identifying the philosohies, strategies, and essential keys to success during your own challenging economic times. Provides a compass to navigate troubled economic waters though innovation Explains the creative sources of innovation possessed by every individual Harnesses the power of innovation of the individual and the organizationInnovate!: How Great Companies Get Started in Terrible Times shows you the strides you and your organization can take toward thriving in the worst of times. And it just might be your road map to building the next great American business success story.

Table of Contents

Acknowledgments

I Am, Therefore I Innovate

Introduction

Recession

Panic of 1797 (1797 - 1800)

Depression of 1807 (1807 - 1814)

Panic of 1819 (1819 - 1824)

Panic of 1837 (1837 - 1843)

Panic of 1857 (1857 - 1858)

The Long Depression (1873 - 1879)

Panic of 1893 (1893 - 1896)

Panic of 1907 (1907 - 1908)

Post-World War I Recession (1918 - 1922)

Recession of 1926 (1926 - 1927)

The Great Depression (1929 - 1939)

Post-World War II Recession (1945)

Late 1940s Recession (1948 - 1949)

Post-Korean War Recession (1953 - 1954)

Recession of 1957 (1957 - 1958)

Recession of 1960 (1960 - 1961)

Recession of 1969 (1969 - 1970)

Oil Crisis of 1973 (1973 - 1975)

Recession of 1980 (1980 - 1982)

Recession of 1990 (1990)

Recession of 2001 (2001)

Recession of 2008 (2008 - TBD)

Perseverance: Thomas A. Edison, General Electric Company

The Lesson: The Power of Curiosity

The Lesson: The Power of Communication

The Lesson: Four Tips for a Successful Moonlighter

Modern Parallel: Randy Copeland, Velocity Micro

The Lesson: Go to Where the Business Is

The Lesson: Create Your Own Luck

The Lesson: The Power of Competition

The Lesson: The Power of Incorporating

Pain: Walt Disney, Laugh-O-Gram Films

The Lesson: The Power of Patience

The Lesson: The Power of a Name

Modern Parallel: Joe Jacobson, E Ink Corporation

The Lesson: The Power of Branding

Intuition: Steve Jobs, Apple Inc

The Lesson: The Power of Employees Who Believe

The Lesson: The Power of Negotiation

Modern Parallel: Dr. James Andrews, Andrews Sports Medicine and Orthopaedic Center

The Lesson: The Power of Design

The Lesson: The Power of Face Time

The Lesson: What Kind of Company Are You?

Simplicity: Robert W. Johnson, Johnson & Johnson

The Lesson: The Power of a Copywriter

The Lesson: The Power of Learning the Ropes

The Lesson: The Power of Creating a Social Norm

The Lesson: The Power of Managing Disaster

Modern Parallels: Simple Problems, Simple Solutions, Simple Products

Failure: Milton S. Hershey, The Hershey Company

The Lesson: The Power of Quitting School

The Lesson: The Power of Asking for Help

The Lesson: The Power of Rejection

The Lesson: The Power of a Single Customer

The Lesson: The Power of Scalability

Modern Parallel: Brian Wellinghoff, Barry-Wehmiller

The Lesson: The Fallacy of "It'll Sell Itself "

The Lesson: The Power of R&D

Faith: Mary Kay Ash, Mary Kay Cosmetics

The Lesson: Innovation Is About More than Just a Product

The Lesson: The Power of Sharing Your Passion . . . with Everyone

Modern Parallel: Adam Smith, Twitter Community Choreography (Dance Theater Workshop)

The Lesson: The Power of Incentives

The Lesson: The Power of Keeping the Faith during Uphill Battles

Insignifi cance: Dr. Lonnie Johnson, Super Soaker (Hasbro)

The Lesson: The Power of Impracticality

The Lesson: The Power of Organic Design

Modern Parallel: Patrick Lockley, Six by Six Gallery

Paradox: Jack Crawford Taylor, Enterprise Rent-A-Car

The Lesson: Helping People at the Point of Need

The Lesson: How to Keep Employees in Tough Times

The Lesson: The Power of Not Franchising

Modern Parallel: Robin Sloan, Robin Writes a Book (via Kickstarter)

The Lesson: Dictate Growth Based on Your Employees

The Lesson: Becoming Recession-Proof

Luck: William Procter and James Gamble, Procter & Gamble

The Lesson: The Power of Location, Location, Location

The Lesson: The Power of a Logo

Modern Parallel: Alma M. Lugtu, cover my bum

The Lesson: The Power of Bark and Bite

The Lesson: The Power of Employee Loyalty

The Lesson: The Power of Foresight

The Lesson: The Power of Divergent Revenue Streams

The Lesson: The Power of Academic Collaboration

Greed: Joe Cassano, AIG

Integrity: George Foreman, Salton Company

Modern Parallel: Tom Phillips, Weekends Only

The Innovation Generation

Untying Knots

Illustrative Communication

Connecting the Dots

Simplifying Complexities

The Sandbox Universe

Integrity

Inspiration

Imagination

Innovation Development

Industrialization

The Sandbox Universe at St. Louis University: A Case Study

Epilogue: The Power of the Bayh-Dole Act

Notes

About the Author

Index

Table of Contents provided by Publisher. All Rights Reserved.