Innovation: Fast Track to Success

by Bruce, Andy; Birchall, David.

• ISBN13: 9780273719885
• ISBN10: 0273719882
• Edition: 1st
• Format: Paperback
• Copyright: 2009-01-01
• Publisher: FT Press

Summary

Brings together the latest business thinking, cutting edge online material and all the practical techniques you need to fast track your career.- Presents a fully integrated approach to innovation. There is no quick fix to establishing a culture of innovation across an entire organisation - it needs to be reflected in all six key elements of an integrated framework- Covers innovation beyond New Product Development (NPD). Much discussion focuses on innovation related to NPD - however most new ideas for performance improvement now focus on other areas such as innovative marketing initiatives, new packaging or pricing solutions, or improvements in operational processes.- Unique combination of practical business tools, real life case stories and thought leadership.- Goes beyond skills development to link directly to personal career development.- Specifically tailored to the travel market - structured in easily digestible sections with quick insights and FAQs.- Designed to appeal to an international audience. Companies that innovate successfully get six key things right. These are: planning; pipeline; process; platform; people; and performance, and you need to get them right too. Fast Track to Success: Innovation gives you a practical framework that will help you seek out new commercial opportunities and develop new and better ways of doing things. For innovation to be more than a buzzword it has to be deeply integrated into a team's structure - Fast Track to Success: Innovation presents an integrated approach that will accelerate your move from buzzwords to practical steps to implementation.

Table of Contents

The Fast Track way	p. ix
About the authors	p. xii
A word of thanks from the authors	p. xiv
Innovation Fast Track	p. xvi
How to use this book	p. xx
Fast-Track-Me.com	p. xxi
Awareness	p. 1
Innovation in a nutshell	p. 5
Innovation audit	p. 17
Business Fasttrack	p. 29
Fast Track top ten	p. 33
Technologies	p. 61
Implementing change	p. 79
Career Fasttrack	p. 93
The first ten weeks	p. 97
Leading the team	p. 115
Getting to the top	p. 139
Director's Toolkit	p. 155
Team innovation audit	p. 159
Integrated innovation framework	p. 165
Market and competitor scanning	p. 169
Creativity techniques	p. 177
Innovation project checklist	p. 181
The Fast Track way	p. 187
Other titles in the Fast Track series	p. 189
Glossary	p. 190
Index	p. 199
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