Innovation Management and New Product Development

by Trott, Paul

ISBN13:
9780273713159
ISBN10:
0273713159
Edition: 4th
Format: Paperback
Copyright: 2008-01-01
Publisher: Prentice Hall
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Innovation Management and New Product Development > ISBN13: 9780273713159

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Summary

Written in an accessible style, this#xA0;fourth edition brings a change in structure to clearly set out three key areas for the student: Innovation management, managing technology and knowledge and new product development.

Innovation management
Innovation Management: An Introduction (Rewritten & New Case Study)
Economics and Market Adoption
Managing Innovation Within Firms (Rewritten)
Innovation and Operations Management (R Noble)
Managing Intellectual property
Managing technology and knowledge
Managing Organisational Knowledge (New Case Study)
Strategic Alliances And Networks
Management of Research & Development
Managing R&D projects (New case study)
Open Innovation and Technology Transfer
New Product Development
Product & Brand Strategy
New Product Development (New Case Study)
Packaging and Product Development
New Service Innovation
Market Research and its Influence on New Product Development
Managing the New Product Development Process
Table of Contents provided by Publisher. All Rights Reserved.

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