Innovation Management and New Product Development

by Trott, Paul

• ISBN13: 9781292251523
• ISBN10: 1292251522
• Edition: 7th
• Format: Paperback
• Copyright: 2021-11-12
• Publisher: Pearson

Summary

Explore key concepts of managing innovation and engage with latest developments in the field

 

Innovation Management and New Product Development, 7th Edition, by Trott is an established textbook on innovation management, management of technology, new product development and entrepreneurship. It provides an evidence-based approach to managing innovation in a wide range of contexts, including manufacturing, services, small to large organisations and the private and public sectors. The book keeps you abreast of the recent developments in the field of innovation and how the subject is being discussed in the wider business world through up-to-date examples, case studies, illustrations and images in every chapter. Clear and informed coverage of the management processes of new product development, coupled with a practical orientation of taking you through real-life challenges and dilemmas, makes it an essential textbook for MBA, MSc and advanced undergraduate courses.

 

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Author Biography

Paul Trott is Professor of Innovation Management at the Business School, University of Portsmouth, and Professor of Innovation Management & Entrepreneurship at Delft University of Technology, Netherlands. His research is widely cited andis published in many journals including Research Policy, R&D Management,Technovation, International Journal of Innovation Management and Marketing Management.

Table of Contents

Preface

Acknowledgements

Plan of the book

Part 1 Innovation management

 

1.       Innovation management: an introduction

 

2.       National systems of innovation and entrepreneurship

 

3.       Public sector innovation

 

4.       Managing innovation within firms

 

5.       Operations and process innovation

 

Part 2 Turning technology intobusiness

 

6.       Managing intellectual property

 

7.       Managing organisational knowledge

 

8.       Strategic alliances and networks

 

9.       Management of research and development

 

10.    Open innovation and technology transfer

Part 3 New product development

1.       Business models

2.       Market adoption and technologydiffusion

3.       New product development

4.       Market research and its influence onnew product development

5.       Managingthe new product development process

Index