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9781932159707

Innovation, Product Development and Commercialization Case Studies and Key Practices for Market Leadership

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  • ISBN13:

    9781932159707

  • ISBN10:

    1932159703

  • Format: Hardcover
  • Copyright: 2007-06-01
  • Publisher: J. Ross Publishing

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Summary

Innovation, Product Development and Commercialization probes not only into the critical issues of innovation and product development, but also organizational leadership and management, and the impact of organizational structures and business processes in product leadership. This comprehensive book presents the details and nuances of a flexible product development process including best practices in R&D, product and process engineering, marketing, and commercialization. It also covers the topic of technology and product portfolio planning, which is critical to proper prioritization of opportunities and investment strategies.

Author Biography

Dariush Rafinejad, Ph.D., has more than 25 years of experience as a senior executive in high-tech industries in Silicon Valley, California, including serving as Corporate Vice President and General Manager of business units at Applied Materials Corporation and Vice President of R&D and Product Development at Lam Research Corporation. He is currently the President and Founder of Blue Dome Consulting. Mr. Rafinejad has also taught courses in product development and commercialization and high-tech marketing at Stanford University and the University of California, Berkeley.

Table of Contents

High technology - strategic contextp. 1
Product development strategiesp. 21
Marketing managementp. 59
Product platform and knowledge integrationp. 135
The product development processp. 159
Excellence in design and product reliabilityp. 213
Flawless execution and global resources managementp. 239
Project management in product developmentp. 289
Best practices for product development managersp. 325
Managing product and technology portfolios for shareholder valuep. 347
Semiconductor manufacturing process equipmentp. 377
Table of Contents provided by Blackwell. All Rights Reserved.

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