The Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Success

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  • Edition: 1st
  • Format: Hardcover
  • Copyright: 2010-10-11
  • Publisher: McGraw-Hill Education

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In his acclaimed bestseller The Presentation Secrets of Steve Jobs, author Carmine Gallo laid out a simple step-by-step program of powerful tools and proven techniques inspired by Steve Jobs's legendary presentations. Now, he shares the Apple CEO's most famous, most original, and most effective strategies for sparking true creativity-and real innovation-in any workplace. Book jacket.

Author Biography

Author Profile
Carmine Gallo is the author of Presentation Secrets of Steve Jobs, and has been a featured contributor to major Web sites including Businessweek.com, MSNBC, Military.com, Always On, AOL and Yahoo Finance. Carmine personally coaches leading executives for: Keynote speeches, media interviews, investor presentations, IPO road shows, product launches, book tours, conference speeches & panels, public presentations of any type

Table of Contents

Acknowledgmentsp. v
Introduction: What the World Needs Now Is More Jobsp. vii
What Would Steve Do?p. 1
Do What You Love
Follow Your Heartp. 15
Think Differently About Your Careerp. 25
Put a Dent in the Universe
Inspire Evangelistsp. 45
Think Differently About Your Visionp. 61
Kick-Start Your Brain
Seek Out New Experiencesp. 81
Think Differently About How You Thinkp. 93
Sell Dreams, Not Products
See Genius in Their Crazinessp. 105
Think Differently About Your Customersp. 125
Say No to 1,000 Things
Simplicity Is the Ultimate Sophisticationp. 137
Think Differently About Designp. 155
Create Insanely Great Experiences
We're Here to Help You Growp. 175
Think Differently About Your Brand Experiencep. 185
Master the Message
The World's Greatest Corporate Storytellerp. 199
Think Differently About Your Storyp. 209
One More Thing...Don't Let the Bozos Get You Downp. 219
Notesp. 223
Indexp. 235
Table of Contents provided by Ingram. All Rights Reserved.

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