The Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Success

by Gallo, Carmine

• ISBN13: 9780071748759
• ISBN10: 007174875X
• Edition: 1st
• Format: Hardcover
• Copyright: 2010-10-11
• Publisher: McGraw Hill

Summary

In his acclaimed bestseller The Presentation Secrets of Steve Jobs, author Carmine Gallo laid out a simple step-by-step program of powerful tools and proven techniques inspired by Steve Jobs's legendary presentations. Now, he shares the Apple CEO's most famous, most original, and most effective strategies for sparking true creativity-and real innovation-in any workplace. Book jacket.

Author Biography

Author Profile
Carmine Gallo is the author of Presentation Secrets of Steve Jobs, and has been a featured contributor to major Web sites including Businessweek.com, MSNBC, Military.com, Always On, AOL and Yahoo Finance. Carmine personally coaches leading executives for: Keynote speeches, media interviews, investor presentations, IPO road shows, product launches, book tours, conference speeches & panels, public presentations of any type

Table of Contents

Acknowledgments	p. v
Introduction: What the World Needs Now Is More Jobs	p. vii
What Would Steve Do?	p. 1
Do What You Love
Follow Your Heart	p. 15
Think Differently About Your Career	p. 25
Put a Dent in the Universe
Inspire Evangelists	p. 45
Think Differently About Your Vision	p. 61
Kick-Start Your Brain
Seek Out New Experiences	p. 81
Think Differently About How You Think	p. 93
Sell Dreams, Not Products
See Genius in Their Craziness	p. 105
Think Differently About Your Customers	p. 125
Say No to 1,000 Things
Simplicity Is the Ultimate Sophistication	p. 137
Think Differently About Design	p. 155
Create Insanely Great Experiences
We're Here to Help You Grow	p. 175
Think Differently About Your Brand Experience	p. 185
Master the Message
The World's Greatest Corporate Storyteller	p. 199
Think Differently About Your Story	p. 209
One More Thing...Don't Let the Bozos Get You Down	p. 219
Notes	p. 223
Index	p. 235
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