The Innovation Wave Meeting the Corporate Challenge

by von Stamm, Bettina

• ISBN13: 9780470847428
• ISBN10: 0470847425
• Edition: 1st
• Format: Hardcover
• Copyright: 2002-12-30
• Publisher: WILEY

Summary

Focusing on the future challenges companies face in being continously innovative, this book is based on a combination of world class talks given at the Innovation Exchange (IE) conference in November 2001. Through interviews with various companies, the book identifies the best and worst practices in innovation strategy. Three main topics are discussed in detail: trends, challenges, and paradoxes. Utilizing practical and academic knowledge, with a strong reliance on real-world applicability, the book will help readers build innovation performance into their companies.

Author Biography

Involved since the formation of the idea for the Innovation Exchange (IE) in 1998, <B>Dr Bettina von Stamm</B> is now responsible for the running of the initiative at London Business School (LBS). She organises and facilitates the varied activities of the IE, including workshops, other events and research projects. With a first degree in architecture and town planning, an MBA, and a PhD (The Impact of Context and Complexity in New Product Development) from LBS, Bettina has developed an expertise in innovation, design, design management and creativity.<BR>Bettina has developed a set of ten case studies, sponsored by the Design Council, which form the basis for an MBA elective course on innovation and design at London Business School. Bettina has also taught on the distance learning MBA in Design Management for the University of Westminster and carried out a variety of consulting, research and training projects with clients such as the BBC, IDEO, Ford, SKF and Ernst & Young International. Bettina is author of the forthcoming book <I>Managing Innovation, Creativity and Design</I> (John Wiley & Sons).

Table of Contents

Sink or Swim - Introduction

1. Gauging the sea - understanding where we are

What do we mean by innovation?

The importance of innovation

Where we are with innovation – a view from the Innovation Exchange

Change is the only constant

Ready about