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9781591398462

The Innovator's Guide to Growth: Putting Disruptive Innovation to Work

by
  • ISBN13:

    9781591398462

  • ISBN10:

    1591398460

  • Format: Hardcover
  • Copyright: 2008-06-23
  • Publisher: Perseus Distribution Services

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Summary

More than a decade ago, Clayton Christensen's breakthrough bookThe Innovator's Dilemmaillustrated how disruptive innovations drive industry transformation and market creation. Christensen's research demonstrated how growth-seeking incumbents must develop the capability to deflect disruptive attacks and seize disruptive opportunities.In TheInnovator's Guide to Growth, Scott Anthony, Mark Johnson, Joseph Sinfield, and Elizabeth Altman take the subject to the next level: implementation. The authors explain how to create this crucial capability for unlocking disruption's transformational power. With a foreword by Christensen, this book provides a set of market-proven tools and approaches to innovation that have been honed through fieldwork with innovative companies like Procter & Gamble, Johnson & Johnson, Pepsi, Intel, Motorola, SAP, and Cisco Systems.

Table of Contents

Forewordp. vii
Acknowledgmentsp. xv
Introduction: Your Guide to Growthp. 1
Precursors to Innovationp. 19
Identify Opportunities
Identifying Nonconsumersp. 45
Identifying Overshot Customersp. 65
Identifying Jobs to Be Donep. 87
Formulate and Shape Ideas
Developing Disruptive Ideasp. 121
Assessing a Strategy's Fit with a Patternp. 147
Build the Business
Mastering Emergent Strategiesp. 171
Assembling and Managing Project Teamsp. 199
Build Capabilities
Organizing to Innovatep. 225
Innovation Metricsp. 247
Conclusionp. 261
Frequently Asked Questionsp. 273
Notesp. 281
Indexp. 289
About the Authorsp. 297
Table of Contents provided by Ingram. All Rights Reserved.

Supplemental Materials

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The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

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