Inside Book Publishing

by Clarke, Giles

• ISBN13: 9780415230063
• ISBN10: 0415230063
• Edition: 3rd
• Format: Paperback
• Copyright: 2001-01-04
• Publisher: Routledge

Summary

Book publishing today is a highly competitive and exciting business facing new challenges and opportunities in the form of multimedia and electronic publishing.Inside Book Publishingprovides a wealth of essential information for publishing students and anyone interested in a career in publishing. From commissioning to marketing, from copyright to the customer, from family businesses to international media corporations, Giles Clark describes the tasks involved, pinpoints the skills required, and predicts likely career paths and ways in. This third edition has been fully revised and updated to take account of the latest technological changes, with the emergence of the internet and new informations systems, and details recent changes in ownership and business strategies. This edition also features new careers advice and information on training courses.

Author Biography

Giles Clark is Deputy Manager of the Copublishing Department at The Open University

Table of Contents

Preface	vii
About the author	x
Introduction	1	(7)
Salient features of book publishing	8	(4)
Book publishers: from family houses to international media corporations	12	(30)
Consumer book publishing	15	(12)
Non-consumer book publishing	27	(15)
Sectors of publishing	42	(15)
Consumer book publishing	42	(7)
Non-consumer book publishing	49	(8)
From author contract to market outlet	57	(25)
Copyright	57	(1)
Author-publisher contracts	58	(4)
The division of English language rights	62	(2)
Authors' agents	64	(3)
Book packagers and multimedia producers	67	(1)
The UK book trade	68	(11)
The impact of the internet	79	(3)
The process and the people	82	(79)
Finding and developing the books: the commissioning editors	82	(7)
Desk editing	89	(9)
Picture research	98	(3)
Design	101	(6)
Production	107	(12)
Publicity and promotion, and mail-order sales	119	(12)
Home sales	131	(10)
Export sales	141	(5)
Rights sales	146	(8)
Distribution, accounts and personnel staff	154	(7)
The business of publishing	161	(16)
Profit and loss statement: publisher's cost profile	162	(2)
Costing a book: gross profit (or gross margin) method	164	(10)
Costing a book: unit cost mark-up method	174	(1)
Successes, non-contributors and failures	175	(2)
Getting into publishing and career pathways	177	(42)
Your carrer campaign	177	(6)
Preparing your CV and covering letter	183	(4)
Direct approach to publishers	187	(1)
Before the interview	188	(2)
The interview	190	(2)
Post-entry training	192	(1)
Terms and conditions	193	(2)
Career pathways	195	(21)
Career pathways: an overview	216	(3)
Appendix: Training for publishers	219	(12)
Scholarships	227	(2)
Networking opportunity	229	(2)
Further reading	231	(7)
Periodicals	231	(1)
Directories and reference books	232	(1)
Introduction to the book trade	232	(2)
Editorial and indexing	234	(1)
Production	234	(1)
Design and picture research	235	(1)
Marketing	235	(1)
Electronic publishing	236	(1)
Rights and contracts	237	(1)
Index	238