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9781587620546

Inside the Minds : CEOs from Ogilvy and Mather, Saatchi and Saatchi, Young and Rubicam and More on the Future of Advertising, Marketing and Building Successful Brands: Leading Advertisers

by
  • ISBN13:

    9781587620546

  • ISBN10:

    1587620545

  • Format: Paperback
  • Copyright: 2001-09-01
  • Publisher: West Group

Note: Supplemental materials are not guaranteed with Rental or Used book purchases.

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Summary

Inside the Minds: Leading Advertisers features CEOs/Presidents from agencies such as Young & Rubicam, Leo Burnett, Ogilvy & Mather, Saatchi & Saatchi, Interpublic Group, Valassis, Grey Global Group, Doner, Digitas and FCB Worldwide. These leading advertisers share their knowledge on the future of the advertising industry, the everlasting effects of the Internet and technology, client relationships, compensation, buying media, getting noticed, working in teams, building and sustaining brands, and other important topics. An unprecedented look inside the world of advertising makes for exciting and highly interesting reading for CEOs, executives, entrepreneurs, and every marketing, advertising and pr professional at any level.

Table of Contents

Change or Be Changed
9(22)
M T Rainey
Rallying The Troops
31(34)
Eric Rosenkranz
The Future of Advertising: Invitation Only, No Regrets
65(22)
Bob Brennan
Achieving Success As a Team
87(18)
David Bell
Think Like The Sun: The Secret to Building Global Lovemark Brands
105(28)
Tim Love
Soak It All In
133(22)
Paul Simons
Likeable Advertising: Creative That Works
155(18)
Alan Kalter
Tuning Into The Consumer
173(22)
Alan Schultz
Understanding The Client Perspective
195(18)
Brendan Ryan
Relevance and Results in the Age of the Internet
213
David Kenny

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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