Inspire to Innovate

by De Meyer, Arnoud; Garg, Sam

• ISBN13: 9781403996848
• ISBN10: 1403996849
• Format: Hardcover
• Copyright: 2005-09-03
• Publisher: Palgrave Macmillan

Summary

Significant changes are taking place in Asia which suggest that innovation will be the major engine of future economic growth in the region, particularly in China and India. This book draws upon substantial research and interaction with senior managers in Asia and argues that effective innovation in Asia will require specific ways of managing innovation that will be different from existing models and approaches.

Author Biography

Arnoud de Meyer is Akzo Nobel Fellow in Strategic Management and Professor of Technology Management at INSEAD and Deputy Dean in charge of Administration. Sam Garg is Research Associate at INSEAD.

Table of Contents

List of figures, tables and boxes	ix
Preface	x
Innovation in Asia	1	(11)
Race to the top or the bottom?	2	(4)
Innovation: the way forward	6	(2)
What can this book do for you?	8	(4)
What do we already know about innovation management?	12	(16)
What is innovation?	12	(3)
How do you manage innovation?	15	(11)
So what?	26	(2)
What is different about the implementation of innovation management in Asia?	28	(18)
What did we learn from the case files?	28	(7)
Confirming these hypotheses through a large survey	35	(3)
Results from the survey	38	(4)
What do we do with these results?	42	(2)
Conclusion	44	(2)
Creating new organizations in Asia for the new challenges	46	(17)
Unlearning past truths	47	(4)
Making a mental shift	51	(4)
Stimulating creativity	55	(6)
Conclusion	61	(2)
Markets and marketing	63	(18)
Asian companies have to develop strategies to overcome the distance to sophisticated markets	63	(5)
Asian companies may also find sophisticated niche markets in their own back yard	68	(11)
Conclusion	79	(2)
Mobilizing resources	81	(17)
Technical infrastructure	81	(2)
Human resources	83	(9)
Financial infrastructure	92	(4)
Conclusion	96	(2)
Profit management	98	(19)
Illegal imitation	98	(7)
Strategies for change	105	(11)
Conclusion	116	(1)
Overcoming the underdog mentality	117	(14)
The perception in industrialized countries that Asian products are poor quality	118	(3)
Even Asians perceive local products to be inferior	121	(3)
Success in many industries requires activism in setting international standards	124	(3)
Perceptions are created by the media: manage them!	127	(2)
Conclusion	129	(2)
What to do next?	131	(11)
Discovering the hurdles to innovate	132	(1)
Not all managers feel the same about these hurdles	133	(2)
A quick summary of our observations	135	(6)
And now it is up to you	141	(1)
Appendix: List of case studies	142	(1)
Index	143