Instant Book Writing Kit: How To Write, Publish And Market Your Own Money-making Book (Or Ebook) Online; A Step-By-Step Success Formula

by Fawcett, Shaun

• ISBN13: 9780973626506
• ISBN10: 097362650X
• Format: Paperback
• Copyright: 2004-08-31
• Publisher: Lightning Source Inc

Table of Contents

Preface to Special Print Edition	i
Introduction	1	(5)
Why I Wrote This Book	1	(2)
Who This Book Is For	3	(1)
This Is Not A Sales Pitch	4	(1)
Terminology Notes	5	(1)
How I Got From There To Here	6	(9)
Life Is What Happens	6	(1)
Starting Over Isn't Always Easy	7	(1)
On My Own At Last	8	(1)
My First Book	9	(2)
Going Online	11	(1)
Finding My Online Guru	12	(2)
Choosing The Right Path	14	(1)
Yes, I Did Write 7 E-Books in 27 Months	15	(4)
Ebooks Demystified	15	(1)
My First Seven (7) Ebooks	16	(3)
Traditional Publishing -- A Broken Model	19	(8)
The Commercial Publisher Route	19	(1)
The Self-Publishing Route	20	(1)
Two Typical Horror Stories	21	(1)
The Shocking Downsides	22	(5)
Give Away Half Your Book's Value Up-Front	22	(1)
Don't Count On Making Much Money	22	(1)
Plan To Write Lots Of Books	23	(1)
Wait Forever To Get Paid	23	(1)
Issue 100% Refunds On Unsold Books	24	(1)
Give Them Extra Money, Just In Case	24	(1)
Get Stuck In Someone Else's Time Cycle	25	(2)
Online Publishing -- The New Model	27	(7)
Online Distribution Channels	27	(1)
Dedicated Sales-Mini-Site	27	(1)
Digital Download Distributors	27	(1)
Print-On-Demand Distributors	27	(1)
Other Distribution Channels	28	(1)
Benefits of The Online Model	28	(6)
You'll Pocket More Money	28	(1)
You Can Charge Higher Prices	29	(1)
You'll Get Paid Sooner	29	(1)
Your Costs Will Be Way Lower	29	(1)
Returns Are A Non-Issue	30	(1)
You'll Be In Control	30	(1)
You Can Publish At Will	31	(1)
No Inventory To Manage	31	(1)
Make Revisions Whenever You Like	31	(1)
You Can Include Unique Features	32	(1)
Easy and Timely Access To Information	32	(2)
17 Action Steps for Online Publishing Success	34	(100)
Initial Assumptions	34	(6)
You Want A Simple Solution	35	(1)
You Want Best Practices	35	(1)
You Want A Professional Product	36	(1)
You Want A Step-By-Step Blueprint	36	(1)
You Understand The Writing Process	37	(1)
You Know What You're Writing About	38	(1)
Non-Fiction Beats Fiction	38	(1)
PDF Is The Only Way To Go	39	(1)
The 17 Action Steps In Summary	40	(3)
Step 1: Do Your Research Up-Front	43	(6)
Find Out What They're Searching For	43	(3)
Benchmark The Competition	46	(3)
Step 2: Brainstorm Your Title	49	(4)
It's All About The Keywords	49	(3)
Make It Final	52	(1)
Step 3: Get Your Title Registered	53	(3)
Get Your Book Copyrighted	53	(1)
Make Sure You Get An ISBN Number	54	(2)
Step 4: Register Your Domain Name	56	(3)
To Hyphenate Or Not	56	(1)
Stick With Dot Com	57	(2)
Step 5: Order Your Cover	59	(4)
Hire A Professional Designer	59	(1)
Visualize Your Cover Concept	60	(3)
Step 6: Decide On Key Parameters	63	(4)
Length of Your Book	63	(1)
Formatting Your Book	64	(3)
Step 7: Develop Table Of Contents	67	(4)
Write the Table of Contents First	67	(1)
Creating the Blueprint For Your Book	68	(3)
Step 8: Develop Detailed Content Points	71	(2)
Drill Down One More Level	71	(2)
Step 9: Write Your Book/EBook	73	(2)
Your Writing Tools	73	(1)
The Writing Process	73	(1)
Notes On Formatting	74	(1)
Step 10: Edit and Revise Your Book	75	(3)
Light Edit During Writing Process	75	(1)
Major Edits After First Draft	75	(1)
Online Editing Resources	76	(2)
Step 11: Create/Publish Your Ebook	78	(4)
PDF -- The Only Way To Go	78	(1)
PDF Creation Software	79	(3)
Step 12: Create Your Sales-Mini-Site	82	(11)
A Mini-Site Is A Must	82	(2)
Getting Your Mini-Site Hosted	84	(1)
Write Your Mini-Site Sales Copy	85	(2)
Set-Up Your Payment Processing Account	87	(3)
Design, Create and Upload Your Web Site	90	(3)
Step 13: Launch Your Book/Ebook	93	(5)
Get Those Testimonials	93	(2)
Make Special Offers	95	(3)
Step 14: Announce Your Book/Ebook	98	(7)
Get Registered In The SEs	98	(6)
Issue A News Release	104	(1)
Step 15: Market Your Book/Ebook	105	(15)
Writing Articles	105	(1)
Joint Ventures	106	(5)
Affiliate Referrals	111	(2)
Ezine Advertising	113	(1)
Offer A Free Mini-Course	114	(1)
Publish A Regular Newsletter	115	(1)
Attract Extra Targeted Traffic	116	(3)
Other Marketing Strategies	119	(1)
Step 16: Take Your Ebook Digital	120	(8)
Digital Fulfillment: Definition	120	(1)
Discovering The Secret of Digital Fulfillment	120	(3)
Why Choose Digital Fulfillment?	123	(1)
How Ebook Digital Fulfillment Works	124	(1)
Benefits Of Digital Fulfillment -- Ebooks	125	(2)
Other Digital Fulfillment Companies	127	(1)
Step 17: Go POD With Your Ebook	128	(6)
POD Fulfillment: Definition	128	(1)
Why Choose POD Fulfillment?	128	(2)
How POD Digital Fulfillment Works	130	(1)
Benefits Of POD Fulfillment -- Printed Books	131	(2)
Other POD Fulfillment Companies	133	(1)
Implementation Tools and Resources	134
What It Will Cost You	134	(2)
Implementation Checklist	136	(3)
My Favorite ``How-To'' eBooks	139	(2)
Online Publishing Resources	141	(1)
Top 30 Online Resources	142	(1)
Ebook Resources	142	(2)
POD Resources	144