Instant E-Commerce!

by Chase, Kate J.

• ISBN13: 9780782129175
• ISBN10: 078212917X
• Format: Paperback
• Copyright: 2001-04-01
• Publisher: John Wiley & Sons Inc

Summary

(Go Daddy Software) A complete guide to setting up an Internet business, or to adding an Internet dimension to an existing business. Shows how to design a Web site and incorporate credit card processing with ease. The CD-ROM contains Web Site Complete 4 software from Go Daddy Software. System requirements not listed. The software includes its own companion Web site. Softcover.

Table of Contents

Introduction	xiii
Internet, Web Site, and E-Commerce Basics	1	(20)
E-Commerce Today	2	(7)
Anatomy of a Web Site	5	(1)
How E-Commerce Sites Are Different	5	(2)
Online Transactions on a Web Site	7	(2)
The Internet: A Global Pipeline for Information	9	(4)
Connecting to the Internet	10	(1)
Connection Speeds	11	(1)
Servers and the Web	11	(2)
Establishing a Site: The Basic Steps	13	(8)
Choosing to Create a Web Site	14	(2)
Planning	16	(1)
Choosing a Web Host	17	(1)
Creating the Essential Site	18	(1)
Publishing the Site	19	(1)
Testing the Site	19	(1)
Fine-Tuning the Site	20	(1)
Getting Started with WebSite Complete 4.0	21	(18)
Preparing for the Software	22	(4)
Getting WebSite Complete	22	(1)
Checking the System Requirements	23	(2)
Before Installing	25	(1)
Installing WebSite Complete 4.0	26	(4)
Installing Bonus Software	28	(2)
Coping with Install Problems	30	(1)
Launching WebSite Complete	31	(5)
Supplying Information	32	(3)
Selecting a Template	35	(1)
First Look at WebSite Complete	36	(3)
Planning Your First E-Commerce Site	39	(18)
Planning Your Site's Look and Feel	40	(6)
The Don'ts of E-Commerce Site Design	40	(2)
The Do's of E-Commerce Site Design	42	(1)
Elements and Pages WebSite Complete Provides for You	43	(1)
Before Building Your Site	44	(1)
Other Considerations	45	(1)
Planning Your Product Presentations	46	(2)
Choosing a Web Host	48	(3)
Considering Cost and Software	50	(1)
Choosing a Domain Name for Your E-Business	51	(6)
Including Domain Suffixes	51	(1)
Registering Your Domain	52	(1)
Deciding on a Domain Name	53	(1)
Checking for Domain Availability	54	(3)
Building Your First E-Commerce Web Site	57	(32)
Supplying Information and Choosing a Template	58	(3)
Working with the Main Screen	61	(5)
Working from the Menu Bar	62	(1)
Working with the Toolbar	63	(1)
Working with Control Panel	64	(1)
Working with the Page Layout	65	(1)
Customizing the Design of Your Site	66	(20)
Modifying or Customizing Your Template	67	(3)
Adding and Changing Text	70	(2)
Working with Buttons	72	(3)
Working with Images	75	(4)
Changing Location of an Image or Text on a Page	79	(2)
Working with Links	81	(1)
Creating New Pages	82	(2)
Making Deletions	84	(2)
Setting Up an Online Store on Your E-Commerce Site	86	(1)
Saving Your Work	87	(2)
Adding Special Features to Your E-Commerce Web Site	89	(26)
Exploring Add-On Options	90	(1)
Adding Your Own HTML	90	(2)
Adding and Editing Tables	92	(3)
Adding or Deleting Rows	94	(1)
Adding or Deleting Columns	95	(1)
Adding Special Files	95	(4)
Adding Sound Files	95	(3)
Adding Files for Downloading	98	(1)
Flash Animation and WebSite Complete	99	(3)
Adding a Customized Flash Animation Entry to Your Site	99	(2)
Adding a Flash Animation to Another Page	101	(1)
Adding an Event Calendar	102	(3)
Creating Your Event Calendar	103	(1)
Editing the Events	104	(1)
Removing an Event	105	(1)
Adding Options for Real Estate Web Sites	105	(7)
Setting Up Real Estate Listings	106	(4)
Adding a Map Link	110	(1)
Setting Up Real Estate Calculators	111	(1)
Adding Other Plug-Ins	112	(3)
Publishing Your E-Commerce Web Site	115	(24)
Before Posting Your Site	116	(1)
Reviewing Your Site for Completeness	116	(1)
Adding Search Words	117	(2)
Using Meta Tags	119	(1)
Proofing Your E-Commerce Site	119	(8)
Performing a Review	121	(1)
Previewing the Site	121	(1)
Checking Your Spelling	122	(2)
Checking Your Grammar	124	(1)
Testing Your Performance	124	(2)
Using Final Checklist	126	(1)
Setting Up Your Domain and Web Hosting Account	127	(9)
Registering Your Domain	127	(4)
Establishing Your Web Hosting Account	131	(5)
Posting Your Web Site to the Server	136	(3)
Revising Your Published E-Commerce Site	139	(10)
Testing Your Site	140	(1)
Modifying Web Site Content	141	(1)
Repairing Broken Links	142	(3)
Verifying Your Web Site	145	(1)
Republishing Your Site Changes	146	(3)
Using Smart Posting	147	(2)
Diagnosing and Curing Common Web Site Problems	149	(14)
Problems Accessing Your Site	150	(1)
Problems Publishing to Your Site	151	(1)
Problems Using Your Site	152	(11)
Pages Loading Too Slowly	152	(4)
Difficulty Seeing or Reading Pages	156	(1)
E-Mail Not Working	156	(1)
Problems with a Page after Adding HTML	157	(1)
Pages Looking Different in Netscape	157	(1)
Images Not Displaying after Publishing	158	(3)
Buttons Waving the Wrong Text	161	(2)
Building Your Online Store	163	(28)
Using a Merchant Account	164	(3)
Establishing a Merchant Account	165	(2)
Setting Up Your Online Store	167	(20)
Using the Settings and Spell Checker Buttons	169	(1)
E-Commerce Setup Steps	170	(17)
Publishing Your Online Store	187	(2)
Using Online Manager to Manage Your Site and Your Store	189	(2)
Promoting Your E-Commerce Web Site	191	(12)
Getting to Know Your Audience	192	(1)
Exploring the Avenues of E-Commerce Promotion	192	(11)
Promoting with Printed Material	192	(2)
Using Other Media Advertising	194	(1)
Promoting via E-Mail	194	(2)
Exploring Web-Based Advertising and Promotion	196	(2)
Using Search Engines	198	(5)
Maintaining and Managing Your E-Commerce Web Site	203	(18)
Maintaining Your E-Commerce Site	204	(4)
Keeping Products Updated	205	(3)
Managing Your E-Commerce Site	208	(13)
Using Online Manager Tools	209	(12)
Appendix Help with Using WebSite Complete	221	(8)
Troubleshooting Questions on WebSite Complete	222	(4)
Working from More Than One PC with WebSite Complete	226	(1)
Uninstalling WebSite Complete	227	(2)
Glossary	229	(6)
Index	235