An Integrated Approach to Communication Theory and Research

by Stacks, Don W.; Salwen, Michael B.

• ISBN13: 9780203887011
• ISBN10: 0203887018
• Edition: 2nd
• Copyright: 2008-11-11
• Publisher: Taylor & Francis

Summary

This volume provides an overview of communication study, offering theoretical coverage of the broad scope of communication study as well as integrating theory with research. To explicate the integration process, the chapter contributors -- experts in their respective areas -- offer samples in the form of hypothetical studies, published studies, or unpublished research, showing how theory and research are integrated in their particular fields. The book will appeal to graduate students and faculty members who want a thorough overview of not only the field, but also sample research stemming from its various component parts.

Table of Contents

Studying "Theory" - Doing "Research 1

Integrating Theory and Research: Starting With Questions

Thinking About Theory

Thinking Quantitatively

Thinking Qualitatively: Hermeneutics in Science

Mass Communication Approaches and Concerns

Mass Communication Theory and Research: Concepts and Models

Media Gatekeeping

The Agenda-Setting Role of the News Media Sebastián Valenzuela

Cultivation Analysis: Research and Practice Nancy Signorielli

Theories and Methods in Knowledge Gap Research

Uses and Gratifications

Spiral of Silence: Communication and Public Opinion as Social Control

International Communicatio

Violence and Sex in the Media Jennings

Social Science Theories of Traditional and Internet Advertising

Human Communication Approaches and Concerns

Human Communication Theory and Research: Traditions and Models

The Rhetorical Perspective: Doing, Being, Seeing, and Beyond

Persuasion

Interpersonal Communication Charles

Modeling Cultures: Toward Grounded Paradigms in Organizations and Mass Culture

Intercultural Communication

Intrapersonal Communication and Imagined Interaction James M. Honeycutt

Nonverbal Communication

Small Group Communication

Watch Your Neighbor Watching You: Applying Concertive Control in Changing Organizational Climates

Integrated Approaches to Communication

Internet Communication

Organizational Legitimacy: Lessons Learned from Financial

Diffusion of Innovations

Credibility Charles C. Self

Political Communication Lynda Lee Kaid

Public Relations and Integrated Communications

Health Communication

Feminist Theory and Research

Communication Ethics

Future of Theory and Research

Communication Theory and Research: The Quest for Increased Credibility in the Social Sciences

The Future of Communication Theory and Research

About the Authors

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