An Integrated Approach to Communication Theory and Research

by Salwen, Michael B.; Stacks, Don W.

• ISBN13: 9780805816310
• ISBN10: 0805816313
• Format: Paperback
• Copyright: 1996-10-01
• Publisher: Lawrence Erlbaum Assoc Inc

Table of Contents

Preface	xi
Part I: Studying ``Theory''---Doing ``Research''	1	(60)
Integrating Theory and Research: Starting With Questions	3	(12)
Don W. Stacks
Michael B. Salwen
Thinking About Theory	15	(18)
Steven H. Chaffee
Thinking Quantitatively	33	(12)
Michael J. Beatty
Thinking Qualitatively: Hermeneutics in Science	45	(16)
James A. Anderson
Part II: Mass Communication Approaches and Concerns	61	(170)
Mass Communication Theory and Research: Concepts and Models	63	(16)
Bradley S. Greenberg
Michael B. Salwen
Media Gatekeeping	79	(14)
Pamela J. Shoemaker
The Agenda-Setting Role of Mass Communication	93	(18)
Maxwell McCombs
Tamara Bell
Cultivation Analysis: Research and Practice	111	(16)
Nancy Signorielli
Michael Morgan
Theories and Methods in Knowledge Gap Research Since 1970	127	(18)
Cecilie Gaziano
Emanuel Gaziano
Uses and Gratifications	145	(20)
J. D. Rayburn, II
Spiral of Silence: Communication and Public Opinion as Social Control	165	(16)
Charles T. Salmon
Carroll J. Glynn
International Communication	181	(14)
Robert L. Stevenson
Violence and Sex in the Media	195	(16)
Jennings Bryant
Dolf Zillmann
Advertising	211	(20)
Esther Thorson
Part III: Human Communication Approaches and Concerns	231	(166)
Human Communication Theory and Research: Traditions and Models	233	(10)
James C. McCroskey
Virginia P. Richmond
The Rhetorician's Quest	243	(18)
Walter R. Fisher
Stephen D. O'Leary
Persuasion	261	(16)
Michael D. Miller
Timothy R. Levine
Interpersonal Communication	277	(20)
Charles R. Berger
Modeling Cultures: Toward Grounded Paradigms	297	(20)
Eduardo Nieva
Mark Hickson, III
Intercultural Communication	317	(18)
Thomas Steinfatt
Diane M. Christophel
Intrapersonal Communication	335	(10)
Blaine Goss
Nonverbal Communication	345	(14)
Amy S. Ebesu
Judee K. Burgoon
Small Group Communication	359	(24)
Randy Hirokawa
Abran J. Salazar
Larry Erbert
Richard J. Ice
Organizational Communication	383	(14)
Brenda J. Allen
Phillip Tompkins
Stephen Busemeyer
Part IV: Integrated Approaches to Communication	397	(140)
Multichannel Leadership: Revisiting the False Dichotomy	399	(10)
Kathleen K. Reardon
Emmeline G. de Pillis
Diffusion of Innovations	409	(12)
Everett M. Rogers
Arvind Singhal
Credibility	421	(22)
Charles C. Self
Political Communication	443	(16)
Lynda Lee Kaid
Public Relations	459	(20)
Larissa Grunig
Health Communication	479	(18)
Charles Atkin
Alicia Marshall
Feminist Approaches to Communication	497	(22)
Ramona R. Rush
Autumn Grubb-Swetnam
Communication Ethics	519	(18)
Donald K. Wright
Part V: Future of Theory and Research in Communication	537	(14)
Communication Theory and Research: The Quest for Increased Credibility in the Social Sciences	539	(8)
Tony Atwater
The Future of Theory and Research in Communication: Human Communication	547	(4)
Gustav W. Friedrich
About the Authors	551	(4)
Author Index	555	(24)
Subject Index	579