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9783835004559

International Advertising and Communication

by ;
  • ISBN13:

    9783835004559

  • ISBN10:

    3835004557

  • Format: Paperback
  • Copyright: 2006-06-27
  • Publisher: Deutscher Universit€ts Verlag
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Summary

The book presents a wide selection of studies and works in the area of international communication including seven main areas: Advertising and Communication Effects; Advertising and Information Processing; Communication and Branding; Emotional, Social and Individual Aspects of Communication; Communication and New Media; International Advertising and, finally, Perspectives on the Future of International Advertising

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