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9780538698559

International Business

by ;
  • ISBN13:

    9780538698559

  • ISBN10:

    0538698551

  • Edition: 2nd
  • Format: Hardcover
  • Copyright: 2000-11-16
  • Publisher: South-Western Educational Pub
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Summary

International Business 2E provides the foundation for studying international business and the many aspects of conducting business in the global economy. After studying International Business 2E, students should develop the appreciation, knowledge, skills, and abilities needed to live and work in a global marketplace. New to this edition, the Annotated Instructor?s Edition brings together a wealth of teaching tips and marginal notes in one convenient book. This is a new edition of Business in a Global Economy.

Table of Contents

We Live in a Global Economy
Our Global Economy
Cultural Influences on Global Business
Government and Global Business
Structures of International Business Organizations
Importing, Exporting, and Trade Relations
Foreign Exchange and International Finance
Legal Agreements Around the World
Global Entrepreneurship and Small Business Management
Management Principles in Action
Human Resources Management
International Career Planning
Organized Labor
Information Needs for Global Business Activities
Production Systems for Global Business
Global Marketing and Consumer Behavior
Developing Goods and Services for Global Markets
Global Pricing and Distribution Strategies
Global Promotional Strategies
Global Financial Activities
Managing International Business Risk
Table of Contents provided by Publisher. All Rights Reserved.

Supplemental Materials

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The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

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