International Business

by Dlabay, Les R.; Scott, James Calvert

• ISBN13: 9780538728607
• ISBN10: 0538728604
• Edition: 3rd
• Format: Hardcover
• Copyright: 2005-01-19
• Publisher: Cengage Learning

Summary

INTERNATIONAL BUSINESS continues to be the only international business text written specifically for the high school market. Students learn the basic foundations of business within the context of the global economy. This edition includes enhanced coverage of international finance, making it appropriate for use in the National Academy Foundation’s International Finance course. With its strong links to history, geography, and cultures around the world, International Business 3E builds a strong cross-curricular component into the course.

Table of Contents

UNIT 1 THE WORLD OF INTERNATIONAL BUSINESS	2	(110)
Regional Profile North America	3	(3)
We Live in a Global Economy	6	(20)
Global Focus
Global Golden Arches	7	(19)
The Foundation of International Business	8	(6)
International Business Basics	14	(12)
Our Global Economy	26	(30)
Global Focus
An Economic Plan for Mexico	27	(29)
Economics and Decision Making	28	(4)
Basics of Economics	32	(4)
Economic Systems	36	(5)
Achieving Economic Development	41	(4)
Resources Satisfy Needs	45	(11)
Cultural Influences on Global Business	56	(30)
Global Focus
Walt Disney Company Adjusts to France	57	(29)
Culture Around the World	58	(5)
Culture and Social Organizations	63	(5)
Communication Across Cultures	68	(8)
Values Around the World	76	(10)
Government and Global Business	86	(26)
Global Focus
U.S. Department of Agriculture Promotes the Food Exports	87	(25)
Politics and Global Business	88	(5)
How Government Discourages Global Business	93	(7)
How Government Encourages Global Business	100	(12)
UNIT 2 ORGANIZING FOR INTERNATIONAL BUSINESS	112	(140)
Regional Profile Asia-Pacific Rim	113	(5)
Structures of International Business Organizations	118	(24)
Global Focus
Mitsubishi: From Trading Company to Multinational Corporation	119	(23)
Methods of Business Ownership	120	(6)
Operations of Global Businesses	126	(6)
Starting Global Business Activities	132	(10)
Importing, Exporting, and Trade Relations	142	(30)
Global Focus
The Scoop on Ice Cream Exports	143	(29)
Importing Procedures	144	(5)
Exporting Procedures	149	(7)
Importance of Trade Relations	156	(6)
The Nature of Competition	162	(10)
Foreign Exchange and International Finance	172	(26)
Global Focus
An Unexpected Currency for Ukraine	173	(25)
Money Systems Around the World	174	(7)
Foreign Exchange and Currency Controls	181	(6)
Currency Transactions Between Nations	187	(11)
Legal Agreements Around the World	198	(26)
Global Focus
Trademarks, Brand Names, and International Trade	199	(25)
International Legal Systems and Liability	200	(6)
Property and Contracts	206	(7)
Resolving Legal Differences	213	(11)
Global Entrepreneurship and Small Business Management	224	(28)
Global Focus
A Real Chief Executive	225	(27)
Entreprenuerial Enterprises	226	(7)
The Business Plan and Self-Employment	233	(6)
Operating an Entrepreneurial Enterprise	239	(13)
UNIT 3 MANAGING IN A GLOBAL ENVIRONMENT	252	(112)
Regional Profile Europe	253	(5)
Management Principles in Action	258	(26)
Global Focus
Virtual Corporations---Here Today and Gone Tomorrow	259	(25)
Managers and Cultural Differences	260	(6)
Management Functions and Organization	266	(7)
The Changing Process of Management	273	(11)
Human Resources Management	284	(32)
Global Focus
I Want to Go Home	285	(31)
Foundations of Human Resources Management	286	(7)
Selecting and Training Staff	293	(6)
Maximization of Human Resources	299	(7)
Retaining Human Resources	306	(10)
International Career Planning	316	(26)
Global Focus
A Global Business Career	317	(25)
Searching for Your First Job	318	(7)
Applying for a Job	325	(7)
Obtaining Future Jobs	332	(10)
Organized Labor	342	(22)
Global Focus
Solidarity in Poland	343	(21)
Milestones of the Labor Movement	344	(7)
Unions in the Workplace Today	351	(13)
UNIT 4 INFORMATION AND PRODUCTION SYSTEMS FOR GLOBAL BUSINESS	364	(48)
Regional Profile Africa	365	(5)
Information Needs for Global Business Activities	370	(20)
Global Focus
ISIS Ltd Designs Major Information Systems	371	(19)
Creating Global Information Systems	372	(7)
Global Information Systems Challenges	379	(11)
Production Systems for Global Business	390	(22)
Global Focus
Mauritania's Riches From the Sea	391	(21)
Global Production Methods	392	(7)
Expanding Productive Activities	399	(13)
UNIT 5 MARKETING IN A GLOBAL ECONOMY	412	(112)
Regional Profile Central and South America	413	(5)
Global Marketing and Consumer Behavior	418	(26)
Global Focus
Breakfast in Britain	419	(25)
Marketing Around the World	420	(6)
The Marketing Mix and the Marketing Plan	426	(6)
Planning Global Marketing Activities	432	(12)
Developing Goods and Services for Global Markets	444	(26)
Global Focus
Global Strategy for Barbie	445	(25)
Global Product Planning	446	(6)
Developing and Researching Products	452	(8)
An International Product Strategy	460	(10)
Global Pricing and Distribution Strategies	470	(28)
Global Focus
Toys ``R'' Us in Japan	471	(27)
International Pricing Activities	472	(7)
Global Distribution Activities	479	(8)
Moving Goods Around the World	487	(11)
Global Promotional Strategies	498	(26)
Global Focus
Unilever: An Advertising Giant	499	(25)
Global Communications and Promotions	500	(5)
Planning Global Advertising	505	(6)
Global Selling and Sales Promotions	511	(13)
UNIT 6 GLOBAL FINANCIAL MANAGEMENT	524	(62)
Regional Profile Near and Middle East	525	(5)
Global Financial Activities	530	(30)
Global Focus
Koor Industries, ltd.	531	(29)
Financing Global Business Operations	532	(7)
Global Financial Markets	539	(5)
International Financial Markets	544	(6)
Analyzing International Investments	550	(10)
Managing International Business Risk	560	(26)
Global Focus
Lloyd's of London	561	(25)
Global Risk Management	562	(7)
International Insurance	569	(5)
Reducing Global Risks	574	(12)
Maps	586	(12)
Glossary	598	(6)
Index	604