International Business: The Challenge of Global Competition w/ CESIM access card

by Ball, Donald; Geringer, Michael; Minor, Michael; McNett, Jeanne

• ISBN13: 9780077318833
• ISBN10: 0077318838
• Edition: 12th
• Format: Hardcover w/ Access Card
• Copyright: 2009-02-05
• Publisher: McGraw-Hill/Irwin
• More Book Details

Summary

International Business: The Challenge of Global Competition, 12th Edition, by Ball, Geringer, Minor and McNett continues to be the most current, objective and thorough treatment of International Business available for students. Enriched with maps, photos, and the most up-to-date world data, this text boasts the collective expertise of four authors with firsthand international business experience, specializing in international management, finance, law, global strategy, and marketing � a claim no other text can make. In addition, each new copy of International Business, 12e includes access to CESIM � an interactive IB simulation developed for industry professionals. Ball, et. al. is the only textbook on the market which features access to CESIM. Only Ball, Geringer, Minor and McNett can offer a complete view of International Business as diverse as the backgrounds of business students.

Table of Contents

The Nature of International Business

The Rapid Change of International Business

International Trade and Foreign Direct Investment

Theories of International Trade and Investment

International Institutions from an International Business Perspective

International Environmental Forces

Sociocultural Forces

Natural Resources and Environmental Sustainability

Economic and Socioeconomic Forces

Political Forces

Intellectual Property and Other Legal Forces

Understanding the International Monetary System and Financial Forces

Labor Forces

The Organizational Environment

International Competitive Strategy

Organizational Design and Control

Assessing and Analyzing Markets

Entry Modes

Export and Import Practices

Marketing Internationally

Global Operations and Supply Chain Management

Human Resource Management

International Accounting and Financial Management

Table of Contents provided by Publisher. All Rights Reserved.